Bringing Unboxing to Life: The realme 9i AR Experience on the Flipkart app

When it comes to online shopping, seeing truly is believing. But what if you could experience your new phone before even buying it? That’s exactly what realme, in collaboration with Flipkart and AliveNow, achieved with the realme 9i AR unboxing campaign — an immersive experience that brought the device and its accessories to life in 3D, directly within the Flipkart app.

For the launch of the realme 9i, the brand wanted to go beyond static images and conventional product videos. The goal was simple yet bold — to create a true-to-life, touchless unboxing that users could explore right on their smartphones.

AliveNow’s creative tech team made this possible by integrating Snapchat Camera Kit into the Flipkart app, enabling users to view the realme 9i and its accessories in AR and true 3D — all without leaving the shopping experience.

This innovation bridged the gap between digital browsing and real-world product interaction, helping shoppers visualize design, features, and details before purchase.

The Tech Behind the Magic: Snapchat Camera Kit + Flipkart Integration

At the heart of this experience was Snapchat’s Camera Kit, seamlessly embedded within Flipkart’s native app. This integration allowed users to:

• Instantly launch the AR experience without any app switching
• View the realme 9i phone and accessories in full 3D
• Interact with the products, rotate them, and see them from every angle
• Get an immersive feel for the product design before buying

By leveraging Snap’s AR technology and AliveNow’s deep expertise in AR integrations, this campaign demonstrated how AR can drive meaningful engagement and consumer confidence in e-commerce environments.

Results: A Step Forward in Interactive E-commerce

The realme 9i AR campaign was more than just a product demo — it was a glimpse into the future of AR-driven retail.

Users spent significantly more time engaging with the experience, and the campaign generated widespread buzz across Flipkart’s ecosystem. For realme, this meant not just more attention, but deeper emotional connection and confidence among potential buyers.

By bringing 3D realism and interactivity to online shopping, this campaign redefined how consumers can feel a product before purchasing it — a critical evolution for digital retail experiences.