Cadbury Miniatures: Generative AI Adds Festive Magic to Ramadan by AliveNow
Cadbury Miniatures and Mondelez brought Ramadan magic to homes with an innovative AI-powered web experience developed by AliveNow. Users simply selected a space in their home, captured a photo, and uploaded it into the platform where AI overlaid beautiful Ramadan-themed decorations. The interactive experience generated a personalized, branded poster that users could download or share, […]
Cadbury Miniatures and Mondelez brought Ramadan magic to homes with an innovative AI-powered web experience developed by AliveNow. Users simply selected a space in their home, captured a photo, and uploaded it into the platform where AI overlaid beautiful Ramadan-themed decorations.
The interactive experience generated a personalized, branded poster that users could download or share, while offering chances to win retail and e-commerce vouchers—truly illuminating the spirit of Ramadan.
Campaign Highlights: Personalized Ramadan Decor Made Simple
- Users choose the room or corner they want to celebrate Ramadan in.
- AI transforms the image by adding rich, culturally resonant Ramadan decorations.
- The resulting branded poster blends personal space with festive spirit effortlessly.
- Rewards offered incentivized engagement, increasing user participation.
- The platform created an emotional and visual connection with Cadbury Miniatures and Ramadan festivities.
AliveNow’s generative AI expertise helped Mondelez elevate digital Ramadan storytelling to new heights.
Why AI-Powered Personalization Engages Today’s Consumers
- Creates unique, highly shareable content personalized for each user.
- Couples technology with tradition, capturing cultural celebrations authentically.
- Drives ongoing interaction and anticipation through gamified incentives.
- Provides brands with rich data insights on user preferences.
- Helps stand out in crowded festive marketing environments.
Impact: Spreading the Light of Ramadan with Tech and Tradition
- High engagement across Middle Eastern markets eagerly adopting the experience.
- Enhanced Cadbury Miniatures’ brand affinity by blending innovation with heartfelt celebration.
- Encouraged social sharing and organic digital word-of-mouth.
- Amplified awareness through a sophisticated, culturally relevant digital activation.
About AliveNow
AliveNow is a global creative technology studio delivering award-winning web games, AR/VR, generative AI, and interactive campaigns. We power creative marketing for brands and agencies worldwide.Discover more at www.alivenow.in.