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Celebrate Fandom with AI: Tata Tea’s Pushpa 2 Poster Generator
Generative AI

Celebrate Fandom with AI: Tata Tea’s Pushpa 2 Poster Generator

Author - Sneha
September 2, 2025
3 min read

In an age where audience participation drives brand buzz and loyalty, Tata Tea took fandom engagement to the next level with an innovative AI-powered poster generator campaign. Partnering with AliveNow, a global creative tech studio, Tata Tea launched a web-based generative AI experience tied to the highly anticipated Pushpa 2 film release, inviting fans to […]

In an age where audience participation drives brand buzz and loyalty, Tata Tea took fandom engagement to the next level with an innovative AI-powered poster generator campaign. Partnering with AliveNow, a global creative tech studio, Tata Tea launched a web-based generative AI experience tied to the highly anticipated Pushpa 2 film release, inviting fans to transform themselves into cinematic icons alongside the star, Pushpa.

This campaign harnessed the power of AI to blend user images with memorable film poses, creating visually stunning, shareable posters that celebrated the blockbuster’s spirit while driving massive user-generated content (UGC) participation.

Campaign Overview: AI Meets Cinema for Immersive Fan Activation

The campaign design enabled users to:

  • Upload photos mimicking one of four iconic Pushpa poses.
  • Use generative AI technology that seamlessly removed backgrounds and artistically merged the user alongside Pushpa.
  • Generate high-quality cinematic posters instantly via a web-based platform.
  • Share unique creations widely, boosting social conversation and fandom enthusiasm.
  • Experience a personalized interaction that deeply connected fans to both the film and Tata Tea.

This creative activation blended the excitement of the movie release with cutting-edge digital innovation, resulting in widespread engagement.

AliveNow’s Solution: Web-Based Generative AI Experience

AliveNow built a bespoke AI-powered poster generator featuring:

  • Instant web access: No downloads needed—easy for users to jump in and create.
  • Advanced AI background removal: Clean, precise extraction of user images.
  • Creative cinematic compositing: Merging user photos naturally with film imagery.
  • User-friendly interface: Simple flows designed for instant gratification and shareability.
  • Scalable infrastructure: Supporting high volumes of users without compromising performance.

This solution empowered Tata Tea to run a high-impact, memorable campaign that transcended traditional advertising.

Why Generative AI is a Game-Changer for Marketing

Marketing leaders and agencies benefit greatly from generative AI campaigns:

  • Hyper-personalized content: Each user gets a unique, engaging output.
  • Content virality: Personalized creations fuel organic sharing and brand love.
  • Reduced content production costs: Automated, scalable creative output.
  • Enhanced consumer immersion: Users become co-creators, strengthening brand affinity.
  • Cutting-edge brand perception: Position your brand as innovative and consumer-focused.

AliveNow’s expertise ensures brands can fully realize AI’s potential in transformative marketing activations.

Campaign Impact: Fandom Fueled and UGC Amplified

  • Generated thousands of AI-created posters with users eagerly sharing their creations.
  • Increased Tata Tea’s social media reach through organic, user-driven content.
  • Deepened fans’ emotional connection with Pushpa 2 and Tata Tea’s brand identity.
  • Established Tata Tea as a forward-thinking, tech-savvy brand able to engage new-age consumers.
  • Created high recall and excitement around both the film and brand partnership.

Bring Your Brand to Life with AliveNow’s AI-Driven Experiences

If your marketing or agency team desires to unleash creativity and audience participation through generative AI, AR, VR, or gamification, AliveNow offers bespoke creative technology solutions that captivate, engage, and scale.

Partner with AliveNow to craft innovative campaigns that elevate brand affinity and drive real-world results.

About AliveNow

AliveNow is a global creative technology studio working with brands and agencies worldwide to develop award-winning immersive experiences, including generative AI, AR/VR/MR, and hyper-casual gaming. We combine creativity and technology to forge lasting consumer connections.Explore more at www.alivenow.in.

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