Celebrate Kuwait National Day with Burger King’s Interactive AR Game
Brands that understand the modern consumer know that engagement is key. On the special occasion of Kuwait National Day, Burger King teamed up with AliveNow to deliver a captivating Instagram AR game that put users in the driver’s seat—literally! This innovative social AR activation invited users to control a car using their head movements, offering […]
Brands that understand the modern consumer know that engagement is key. On the special occasion of Kuwait National Day, Burger King teamed up with AliveNow to deliver a captivating Instagram AR game that put users in the driver’s seat—literally!
This innovative social AR activation invited users to control a car using their head movements, offering an entertaining and immersive experience that combined technology and celebration. Available directly on Burger King’s Instagram account, this *Instagram AR filter was designed to boost user participation, social sharing, and create a fun digital connection with the brand.
How the Head-Movement Controlled AR Game Works
- Intuitive Controls: By moving their head, players steer a car through a vibrant course, making for an engaging and interactive gameplay experience.
- Social Platform Native: Hosted on Instagram, the game leverages the platform’s AR capabilities to seamlessly blend with users’ stories and reels for effortless sharing.
- Festive Branding: The game’s visual and thematic elements celebrate Kuwait’s heritage, aligning the fun with the meaning behind the national day.
- Accessible Experience: No app downloads or complicated setup—just open Instagram, start the filter, and join the celebration.
Why This AR Game Resonates with Marketers and Campaign Managers
- Boosts Social Engagement: Interactive social AR games increase brand visibility through organic shares and peer-to-peer influence.
- Enhances User Experience: Unique control mechanisms like head tracking offer a novel and memorable way to engage users.
- Aligns Brand with Celebration: Ties branded messaging to meaningful cultural moments, strengthening emotional brand connections.
- Scalable Reach: Web and social platform compatibility ensure broad accessibility and participation.
- Actionable Analytics: Insights on user behavior and engagement guide future campaign strategies and creative directions.
Real Results, Real Connections
Burger King’s Kuwait National Day Instagram AR game not only entertained viewers but deepened brand loyalty by offering a digital moment that celebrated culture, technology, and community spirit simultaneously. This is the kind of innovative, humanized marketing that breaks through the noise and leaves lasting impressions.
*IMPORTANT – While this article may mention an Instagram AR experience, the same experience can be built or re-created for brands on Snapchat, TikTok or Web based AR. As Instagram AR does not support AR filters from brands any more, we can build this as a Snap AR lens, TikTok Branded Effect or Web AR experience.
About AliveNow
AliveNow is a creative technology studio specializing in immersive AR/VR, generative AI, and hyper casual gaming experiences. We collaborate closely with brands and agencies worldwide to build impactful, interactive campaigns that engage and convert.Discover how we can elevate your brand at www.alivenow.in.