Celebrate UGC-Driven Engagement with Luna Iced Coffee’s Viral TikTok Branded AR Effect

AliveNow’s innovative TikTok branded AR effect for Luna Iced Coffee is redefining user engagement through an immersive audio-visual experience. Launched recently, this campaign taps into TikTok’s cutting-edge decibel-based AR technology, empowering users to showcase their vocal strength in an interactive and playful way, while unveiling the brand’s new product, through this add on activation that mirrors their TVC.

What is the Luna Iced Coffee TikTok AR Campaign?

The campaign invites TikTok users to record themselves shouting Luna Coffee’s vibrant tagline, “قداااااام,” continuously. The louder and longer the shout, the fuller the brand’s iconic virtual can fills up in real-time, visually responding to voice decibel levels. This innovative integration of sound-triggered augmented reality creates a dynamic and immersive experience that encourages sustained participation and repeat interactions.

Why This Campaign Matters for Marketers, Brands, and Agencies

• Amplifying User-Generated Content (UGC): By leveraging TikTok’s native social mechanics, the campaign effortlessly drives viral content creation, easy sharing, and organic tagging of Luna Iced Coffee, entering the brand’s hashtag-driven challenges and conversations.
• Innovative Use of Audio-AR Tech: Decibel-based AR is a novel engagement frontier that combines auditory input with visual feedback, fostering a multi-sensory connection that captivates users and sustains their attention.
• Driving Community and Brand Visibility: This activation combines advanced AR and audio technology while mirroring the brand’s TVC and adding an interactive element, fuelling community involvement and expanding the brand’s reach across TikTok’s highly engaged user base.
• Engagement with Real-Time Interactivity: The dynamic response of visuals to user input not only personalizes the experience but also builds a game-like environment motivating users to participate actively and repeatedly.

Key Technical Highlights

• Developed using TikTok’s Effect House platform, enabling advanced AR creation with sound-reactive capabilities.
• Real-time audio-reactive visuals calibrated to respond seamlessly to voice volume fluctuations.
• Optimized for TikTok’s mobile video environment ensuring smooth user experience without additional app downloads.

What This Means for Your Brand

In today’s fast-evolving digital landscape, creating immersive, interactive, and shareable content is essential for cutting through the noise and connecting with audiences authentically. Luna Iced Coffee’s TikTok Branded AR campaign showcases how brands can harness emerging creative tech—particularly audio-reactive AR effects—to spark deep consumer engagement and build vibrant online communities.

As marketers, brands, and agencies seek innovative ways to amplify campaigns and generate measurable impact, integrating TikTok’s advanced AR tools with compelling brand storytelling is a proven recipe for success.

Ready to Elevate Your Brand’s Digital Engagement?

AliveNow stands at the forefront of creative technology innovation, partnering with global brands and agencies to design and deploy immersive AR, VR, AI, and gamified experiences that captivate audiences and convert engagement into business results. Connect with us to explore how your brand can amplify its digital presence through cutting-edge AR activations tailored for TikTok and beyond.

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Try the Luna Iced Coffee TikTok decibel-based AR effect today:

https://vm.tiktok.com/ZMAXCakLA

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About AliveNow:
AliveNow is a global creative tech studio delivering award-winning innovation across augmented reality, generative AI, web games, and interactive digital campaigns. We collaborate with brands and agencies worldwide to create marketing experiences that captivate, connect, and convert.Learn more at www.alivenow.in