At AliveNow, we love transforming everyday customer journeys into extraordinary experiences. When Sharaf DG – one of the leading electronics retailers in the Middle East – approached us to help celebrate their 20th Anniversary, our goal was simple yet ambitious: create a memorable, engaging, and rewarding in-store experience that not only thanked customers but also raised the bar for interactive brand activations in retail.

The result? A gamified post-purchase journey that turned every shopper into a participant in a fun celebration – complete with instant rewards, surprise discounts, and the chance to win exclusive prizes like the PlayStation 5 and Smart TVs.

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The Challenge: Enhancing Retail Beyond The Checkout

In today’s competitive retail landscape, customer engagement doesn’t stop at the checkout counter. Brands all over the world are looking for ways to deepen loyalty and extend the shopping journey beyond transactions.

Sharaf DG wanted an activation that:

• Delighted shoppers immediately after purchase.
• Created excitement around their 20th Anniversary milestone.
• Blended online and offline experiences seamlessly.
• Rewarded loyalty with real incentives.

This required a clever mix of creative technology, gamification, and smooth deployment at scale.

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The AliveNow Solution: Web-Based Games + QR Codes + Instant Wins 🚀

To bring the vision to life, our team at AliveNow built a branded hyper-casual web game experience that shoppers could access via QR codes. Here’s how it worked:

1. Play Right After Purchase – After shopping, customers scanned a special in-store QR codeto launch a custom-built mobile-friendly microsite.
2. Interactive Gamification – Shoppers engaged with a simple yet fun branded game that amplified the celebratory spirit.
3. Instant Rewards Mechanism – Upon completing the game, players received reward codesgiving them instant chances to win big prizes like PS5 consoles, Smart TVs, and shopping vouchers.

This solution was lightweight, engaging, and scalable – ensuring every shopper had a smooth journey from checkout to gameplay.

👉 Watch the campaign in action here!

(Embed this YouTube Short directly into your WordPress post for better engagement.)

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Why This Campaign Worked So Well 🌟

Several factors made this campaign impactful for both Sharaf DG and their customers:

• Seamless Integration: No app downloads required – just scan a QR and play.
• Customer Delight: Shoppers felt instantly rewarded, turning their purchase into a celebratory moment.
• Retail Differentiation: Sharaf DG stood out as a retailer that values creativity, not just sales.
• Scalable Technology: The web-based solution worked across devices and reached thousands of users without friction.
• Enhanced Brand Recall: Games proved to be more memorable than traditional promotions.

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The Bigger Picture: Gamification as a Marketing Powerhouse

This Sharaf DG milestone campaign reflects a larger trend in global marketing – gamification as a driver of customer engagement. Studies consistently show that interactive experiences increase dwell time, recall, and loyalty. For brands and agencies, campaigns like this demonstrate the power of blending creativity, technology, and tangible customer value.

At AliveNow, we’ve built gamified brand experiences for leading companies globally – spanning retail, FMCG, automotive, fashion, and more. From web-based mini-games to immersive AR/VR brand activations, our goal remains the same: to create delightful and impactful moments between brands and their customers.

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Closing Thoughts ✨

Sharaf DG’s 20th Anniversary activation was not just a campaign; it was a celebration with their customers at the center. By transforming a typical shopping journey into a fun, rewarding, and shareable moment, the campaign demonstrated the power of creative tech in modern retail marketing.

For global marketing teams and agency partners, this campaign is a reminder that the post-purchase touchpoint is as powerful as pre-purchase advertising – if done creatively.

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Ready to Create Your Own Interactive Brand Experience?

At AliveNow, we work with brands and agencies worldwide to design and deploy gamified campaigns, AR/VR/MR activations, web-based mini-games, and AI-driven marketing experiences.

If you’re looking to:
✔️ Enhance engagement beyond transactions
✔️ Launch innovative campaigns with scale
✔️ Partner with a trusted creative tech studio📩 Get in touch with us at alivenow.in and let’s elevate your next brief with creative technology.