Celebrating the UAE’s 50th National Day with a stunning Snap AR Lens experience

For the UAE’s 50th National Day, AliveNow crafted a one-of-a-kind Snapchat Augmented Reality experience that allowed users to celebrate the nation’s golden jubilee in an engaging and interactive way. Using a custom-built Snap AR Lens, users could bring the UAE map to life and explore iconic landmarks and national symbols — all in the comfort of their own space.

This innovative digital celebration captured the spirit of the UAE’s 50-year journey, merging national pride with cutting-edge AR technology to create an unforgettable experience.

Bringing the UAE Map to Life in AR

With this Snapchat Lens, users could point their camera at a surface and instantly see a 3D map of the UAE come alive. From the Burj Khalifa and Burj Al Arab to other prominent landmarks, the experience showcased the country’s architectural marvels and cultural symbols through a stunning AR visualization.

This interactive experience wasn’t just visually appealing — it allowed people to explore, engage, and connect emotionally with the essence of the UAE. Whether users were in Dubai, Abu Dhabi, or anywhere else in the world, they could take part in this shared digital celebration.

Why AR is Perfect for National and Cultural Celebrations

AR experiences like this are redefining how brands and organizations connect with audiences during important occasions. By integrating technology into storytelling, brands can turn celebrations into personalized, shareable, and interactive moments.

Key advantages of AR-powered campaigns include:

• Immersive engagement: Users interact with brand experiences in 3D rather than just viewing them.
• High shareability: Snapchat Lenses encourage users to capture and share their AR moments.
• Emotional connection: By placing users inside the experience, AR builds stronger emotional bonds.
• Global accessibility: Anyone with a smartphone can participate from anywhere in the world.

This campaign for the UAE’s 50th National Day exemplifies how creative tech can transform traditional celebrations into memorable digital experiences.