Discover Flyadeal’s A320 Engine Like Never Before with this Snapchat AR Lens
Flyadeal, the dynamic Saudi-based airline, teamed up with AliveNow to create an engaging Snapchat AR lens that invites users to explore the iconic Airbus A320 engine in stunning 3D using their phone’s back camera. But that’s not all—the experience also lets users switch to the front camera and try on traditional Saudi face paint, blending […]
Flyadeal, the dynamic Saudi-based airline, teamed up with AliveNow to create an engaging Snapchat AR lens that invites users to explore the iconic Airbus A320 engine in stunning 3D using their phone’s back camera. But that’s not all—the experience also lets users switch to the front camera and try on traditional Saudi face paint, blending cultural pride with cutting-edge technology.
This dual-camera AR lens uniquely connects users to Flyadeal’s brand, aircraft, and Saudi heritage, all through a shareable interactive format native to Snapchat.
What the Flyadeal Snapchat AR Lens Is
- 3D Engine Exploration: Using the phone’s back camera, users scan physical markers or trigger images to reveal a detailed, rotatable 3D model of the Airbus A320 engine, showcasing fascinating mechanical details.
- Front Camera Face Paint: Switching to selfie mode, users virtually apply Saudi-themed face art, encouraging user content creation and social sharing.
Brand & Agency Benefits
- Boosts Brand Connection: Highlights Flyadeal’s modern fleet while celebrating cultural heritage in one interactive package, enhancing emotional engagement.
- Increases Social Media Reach: Snapchat users can share their selfies and AR interactions widely, creating organic buzz and user advocacy.
- Drives Immersive Learning: Provides aviation enthusiasts and general audiences with an educational yet entertaining look into the aircraft’s technology.
- Frictionless Access: Native Snapchat lens eliminates app downloads or complicated onboarding, maximizing participation.
- Supports Campaign Versatility: This AR lens complements live events, digital campaigns, and corporate branding efforts seamlessly.
Technology Behind the Lens
- Snapchat Lens Studio: Developed using Snapchat’s official AR platform leveraging advanced 3D modeling, spatial tracking, and real-time rendering.
- Dual-Camera Mode: Allows effortless switching between rear and front cameras for diverse user experiences.
- High-Resolution 3D Assets: The Airbus engine model is optimized for realistic textures and fluid interaction on mobile devices.
- Facial Feature Recognition: Powers precise Saudi face paint application fitting various face shapes and lighting conditions.
Why This Campaign Stands Out
This campaign hits a perfect balance by merging technical sophistication and cultural storytelling in an engaging social format. AliveNow’s lens not only highlights Flyadeal’s modern fleet but authentically celebrates Saudi identity, making it a memorable experience for local and global audiences alike.
Conclusion: Elevate Airline Engagement with Cultural and Technical AR
For brand marketing managers and agencies in the aviation sector, AliveNow’s Flyadeal Snapchat AR lens showcases how immersive technology can not only excite but educate and culturally connect your audience in one seamless experience. It’s a smart blueprint for innovative and humanized airline marketing in the digital age.
About AliveNow
AliveNow is a global creative tech studio specializing in AR/VR, generative AI, interactive games, and immersive social experiences. We empower brands worldwide to create engaging digital campaigns that resonate and convert.Explore more at www.alivenow.in.