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Dive into the Beauty of Western Australia with AliveNow’s Augmented Reality Filter
AR ExperiencesAugmented Reality

Dive into the Beauty of Western Australia with AliveNow’s Augmented Reality Filter

Author - Sneha
September 10, 2025
3 min read

Western Australia offers a rich tapestry of educational opportunities, career prospects, stunning landscapes, and vibrant tourism. To inspire exploration and connection, AliveNow developed a captivating immersive AR filter experience that gives users a virtual peek into the state’s most treasured highlights. Innovative AR experience are accessible across popular AR-enabled platforms including Snapchat, TikTok, and web-based […]

Western Australia offers a rich tapestry of educational opportunities, career prospects, stunning landscapes, and vibrant tourism. To inspire exploration and connection, AliveNow developed a captivating immersive AR filter experience that gives users a virtual peek into the state’s most treasured highlights.

Innovative AR experience are accessible across popular AR-enabled platforms including Snapchat, TikTok, and web-based AR, making it easy and exciting to access.

Campaign Overview: An Interactive Journey Through Western Australia

  • The AR experience immerses users in iconic Western Australian backdrops—from rugged coastlines and deserts to lush forests and sparkling cityscapes.
  • Overlaying the virtual environment are engaging nuggets of information, highlighting history, culture, native wildlife, and key attractions.
  • Users explore the state’s diversity through an easy-to-use, visually rich, and dynamic augmented reality interaction.
  • Multiple platform availability ensures wide accessibility without the need for separate app downloads.
  • The experience is designed to spark curiosity, promote tourism, and educate users about Western Australia’s unique offerings.

This fusion of tech and tourism delivers a memorable digital gateway to adventure.

AliveNow’s AR Solution: Blending Nature and Technology

AliveNow’s development focused on:

  • Cutting-edge AR technology optimized for mobile devices and web browsers.
  • Smooth, realistic integration of geographic and cultural visuals with digital overlays.
  • Intuitive user interface designed for effortless exploration and engagement.
  • Cross-platform deployment on trending social AR platforms and standalone web AR.
  • Scalable design allowing updates and expansions linking to tourism campaigns and initiatives.

Our AR experiences connect audiences emotionally and visually to Western Australia’s natural beauty and cultural heritage.

Why AR Experiences are a Game-Changer for Tourism Marketing

  • Immersive storytelling: AR engages users by transporting them digitally into new worlds.
  • Wide reach: Compatible with popular social (Snapchat & TikTok) and web platforms to capture diverse demographics.
  • Shareability: Users naturally share AR moments, amplifying campaign visibility.
  • Educational impact: Combines fun and facts to inspire travel and learning.
  • Adaptability: Easily updated with new content for ongoing engagement.

AliveNow harnesses these strengths to craft impactful brand experiences in travel and tourism.

Campaign Impact: Amplifying the Spirit of Western Australia

  • Increased awareness and curiosity about Western Australia’s vast attractions.
  • Strengthened regional tourism initiatives by engaging technology-savvy travelers.
  • Created shareable digital moments that fostered positive word-of-mouth.
  • Bridged virtual and real-world travel intentions through inspiring digital discovery.
  • Positioned Western Australia as a forward-thinking destination embracing tech innovation.

Partner with AliveNow for Immersive Travel Campaigns

Travel and tourism brands or agencies looking to integrate AR, VR, or interactive web experiences will find in AliveNow a trusted partner to bring innovative storytelling and engagement to life.

Transform your marketing approach and captivate global audiences with immersive, technology-driven journeys.

*IMPORTANT – While this may be an Instagram AR experience, the same experience can be built or re-created for brands on Snapchat, TikTok or Web based AR. As Instagram AR does not support AR filters from brands any more, we can build this as a Snap AR lens, TikTok Branded Effect or Web AR experience.

About AliveNow

AliveNow is a global creative technology studio specializing in AR/VR/MR, generative AI, web experiences, and branded games. We collaborate with tourism, lifestyle, and brand partners worldwide to invent digital campaigns that resonate and inspire.Discover more at www.alivenow.in.

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SnehaAuthor