Dive into the Paranormal: MTV Dark Scroll’s Immersive Gaming Experience

As the intrigue of Friday the 13th approached, MTV and JioCinema delivered an unprecedented interactive experience with MTV Dark Scroll – Muqabla Anjaan Se, India’s first paranormal reality show. AliveNow brought the haunting atmosphere alive by creating a web-based hyper casual game embedded seamlessly into the JioCinema app, giving fans an engaging, spine-chilling way to explore the show.

This exciting game challenges users to navigate three intense levels inspired by episodes, spotting paranormal entities while competing on a live leaderboard—mirroring the contestants’ eerie journey through haunted locations.

Campaign Highlights: Gaming Meets Paranormal Reality

• The game mimics the show’s narrative by placing players in a dark, spooky environment, hunting for hidden supernatural entities to earn points.
• Features three distinct levels, each corresponding with the episodes’ progression, enhancing narrative immersion.
• Players use quick reflexes and keen observation to collect points and climb competitive leaderboards.
• Integrated within the JioCinema app, the game enhances the viewing experience by turning passive watching into active participation.
• Offers opportunities to win real prizes like smartphones and heart rate monitors, adding thrilling stakes.

This fusion of gaming and paranormal storytelling expands audience interaction beyond traditional viewing.

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AliveNow’s Solution: Web-Based Hyper Casual Game Integrated with JioCinema

AliveNow expertly designed a fast-loading, intuitive game that:

• Works seamlessly inside the JioCinema app without additional downloads.
• Offers bite-sized, replayable gameplay ideal for mobile users.
• Leverages thematic design reflecting the eerie, suspenseful atmosphere of the show.
• Enables real-time scoring and leaderboard challenges to boost engagement.
• Supports multi-level progression to maintain narrative continuity.

Our solution maximizes fan engagement with innovative tech integrated into the OTT environment.

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Why Interactive Gaming Elevates OTT Content and Youth Engagement

• Enhances immersion: Viewers actively participate, deepening emotional ties with the content.
• Increases app usage: Encourages repeated visits and longer session durations.
• Drives social virality: Leaderboards and competitions fuel community excitement and sharing.
• Offers measurable insights: Provides data on user interaction patterns and preferences.
• Builds brand loyalty: Engaged audiences are more likely to retain interest and subscribe.

AliveNow’s experience combining OTT and interactive gaming proves transformative for youth-centric entertainment.

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Campaign Impact: Dark Scroll Fans Embrace the Haunted Challenge

• Achieved rapid adoption with enthusiastic participation in all target demographics.
• Elevated JioCinema and MTV’s reputation as pioneers of immersive entertainment.
• Created highly shareable moments driving organic buzz on social media.
• Encouraged deeper engagement through contests and real-world prizes.
• Expanded viewership and app engagement through integrated interactive elements.

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Collaborate with AliveNow for Your Next Immersive Campaign

Whether it’s OTT app integration, AR/VR activations, generative AI experiences, or hyper casual games, AliveNow crafts innovative marketing solutions that engage audiences and drive results.

Let us help you build unforgettable brand experiences that expand reach and captivate consumers.

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About AliveNow

AliveNow is a global creative technology studio specializing in web-based games, AR/VR/MR, generative AI, and immersive digital campaigns. Partnering with brands and agencies worldwide, we deliver impactful, interactive marketing activations.Discover more at www.alivenow.in.