Driving Fun with AR: A Unique Two-Person AR Experience for the Celerio

When it comes to connecting with audiences in fresh, memorable ways, few brands have embraced interactive tech as effectively as Maruti Suzuki. In their latest campaign for the Celerio, the brand invited fans to go on a virtual drive — not alone, but with a partner!

The result was a fun, social AR experience that turned everyday users into brand ambassadors, generating authentic, shareable content and sparking conversations online.

The concept was simple yet delightful: Bring your partner, activate the Celerio AR experience, and take photos or videos of yourselves driving together.

Users could access the experience directly through social media — making it instantly accessible without any app downloads. The AR effect simulated the experience of sitting behind the wheel of the Celerio, with both participants appearing together in the same frame.

To make it even more engaging, Maruti Suzuki tied the activation to a contest, encouraging users to share their videos on social media for a chance to win exclusive goodies from the brand.

Driving UGC and Social Buzz

What made this campaign special wasn’t just the tech — it was the emotional and social element at its core. By requiring two participants, Maruti Suzuki encouraged collaborative participation and content creation, tapping into people’s desire to share moments with friends, partners, and loved ones.

This naturally led to a stream of user-generated videos and photos, amplifying the campaign organically and positioning the Celerio as a fun, youthful, and social brand.

The Maruti Suzuki Celerio AR campaign demonstrates how augmented reality can turn digital engagement into authentic connection. With its playful design, simple participation mechanics, and UGC-driven approach, this activation stands out as a benchmark for automotive and lifestyle brands looking to engage audiences through interactive experiences.