Electrifying Launch: How AliveNow Powered Sting Energy’s Rockstar AR Filter in Vietnam

Important Disclaimer – While this may be an Facebook AR experience, the same experience can be built or re-created for brands on Snapchat, TikTok or Web based AR. As Instagram AR does not support AR filters from brands any more, we can build this as a Snap AR lens, TikTok Branded Effect or Web AR experience. 

Introduction

When Sting Energy prepared for its vibrant Vietnamese launch, the brand wanted something more than just a traditional campaign. They wanted to capture the high-voltage energy of their product and strike a chord with today’s social-first generation. That’s when AliveNow stepped in with a creative tech solution designed to excite audiences and enhance brand connection—an electrifying Facebook AR Filter.

The campaign not only turned casual audiences into rockstars but also demonstrated how immersive tech experiences can amplify brand storytelling in culturally relevant and highly shareable ways.

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Bringing Rockstar Energy to Life with AR

For the launch, AliveNow created a lively and interactive Facebook AR Filter that encouraged users to channel their inner rockstar. The filter was designed to be intuitive, bold, and fun, replicating the electrifying surge of energy that Sting Energy embodies.

With just a few taps, fans could immerse themselves in a dynamic filter experience that transformed them into rock-inspired personas. This creative use of augmented reality gave everyone—whether a loyal Sting drinker or someone discovering the brand for the first time—the chance to engage with Sting Energy in an authentic, playful, and memorable way.

AliveNow’s Role in the Campaign

As Sting Energy’s creative tech partner, AliveNow conceptualized, developed, and deployed the Facebook AR filter. Our team worked closely with the brand and its agencies to ensure a seamless integration with campaign goals—boosting awareness, engagement, and shareability across social platforms.

At AliveNow, we specialize in bringing brands closer to their audiences with immersive technology solutions, whether through AR, VR, Web-based games, or Gen AI campaigns. Sting Energy’s Vietnamese campaign is another example of how brands can create powerful cultural moments with the right tech-enabled engagement.

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Leveraging AR effects in the future

While Facebook and Instagram AR filters have been discontinued as of 2025, the magic of AR-based fan engagement is still alive. Brands now have multiple alternative platforms to create equally (or even more) impactful experiences:

• Snapchat AR lenses: Perfect for Gen Z-led interactive storytelling.
• TikTok AR effects: Ideal for campaigns targeting virality and user-generated content.
• WebAR experiences: Accessible across devices, without the need for an app, making them scalable and global by default.

AliveNow continues to build across all these platforms to ensure brands never lose the ability to craft immersive AR experiences that drive awareness and engagement.

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Why AR Filters Work for Brand Engagement

AR filters resonate with modern audiences because they blend entertainment with interaction. With Sting Energy’s AR launch filter, users didn’t just see a brand—they engaged with it in a fun, social, and sharable format.

Some clear benefits for brands include:

• High shareability thanks to visual, snackable content.
• Organic multiplication of reach as fans post and re-share.
• Strong emotional brand connection, since audiences actively participate rather than passively watch.
• Scalability across demographics and geographies, especially when deployed via WebAR or TikTok.

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Conclusion

Sting Energy’s Vietnamese launch campaign proved how AR activations can energize markets and connect with audiences in memorable ways. By turning everyday users into rockstars, the brand unleashed the social potential of immersive tech and proved that interactivity is the future of marketing.

At AliveNow, we’re proud to have powered this engaging AR experience and look forward to building more innovative, cross-platform campaigns for brands around the world.

If your brand or agency is exploring AR, VR, MR, or Gen AI-powered engagement campaigns, let’s connect to design an experience that electrifies your audience just like Sting Energy’s rockstar filter.