Elevating Festive Marketing: AR-Driven Christmas Wish-Lists & Social Contest with UGC for Oriflame

How Oriflame Delivered Holiday Magic with Custom AR Wish-Lists

Interactive Augmented Reality Meets Holiday Shopping
This festive season, Oriflame launched a creative AR wish-list campaign that put holiday shoppers at the heart of the action. With an innovative Instagram AR filter, users could create their own Christmas wish-list by moving their heads left and right to collect beloved Oriflame products on-screen. Each wish-list was easily shared as an Instagram Story, combining playful in-camera interaction with the excitement of incentives and product discovery.

Campaign participants posted their content stories and videos with a special hashtag, fueling a true user-generated content (UGC) movement. Winners selected by the brand’s social media team had the chance to win the very products they featured, driving excitement and authentic audience participation throughout the festive period.

See the Campaign in Action

Expanding AR Beyond Instagram: Platform Flexibility for Brand Storytelling

While Instagram and Facebook AR filters are now deprecated, forward-thinking brands can recreate and even amplify these interactive UGC experiences across other major channels:

Snapchat and TikTok both support rich AR capabilities, enabling playful, branded filters and challenges that reach broader, younger audiences.
WebAR technology takes campaign accessibility further, allowing users on Instagram, Facebook, and all major browsers to join in with nothing but a simple link or QR code.

This platform agility is essential for marketers and agencies aiming for maximum reach, long-tail engagement, and seamless cross-channel storytelling.

UGC, Gesture Gamification, and Brand Memorability

Key to this campaign’s impact was its effortless blend of UGC, gesture gamification, and product showcase:

Users kept Oriflame products front-and-center—every video, story, or post placed the brand right in the spotlight, supported by playful head tracking that made collecting items fun and memorable.
Shareable rewards: Social media contests powered by UGC increase organic reach and bring authentic voices into brand narratives.
Festive purchase intent: Interactivity around wish-lists, combined with the possibility of winning products, turns casual engagement into genuine festive shopping inspiration.

By placing the brand’s products within every piece of UGC, Oriflame reinforced memorability and built momentum around purchase intent—all in a way that felt personal, rewarding, and fun for modern consumers.

Takeaways for Brands and Agencies

For marketing, digital, and creative agency leaders seeking cutting-edge engagement, AR-powered UGC campaigns like this set a new standard:

Encourage shoppers to interact with your product through fun, shareable gestures.
Build brand love and festive excitement via personalized storytelling.
Ensure activation is accessible everywhere—Instagram, Snapchat, TikTok, or WebAR.

AliveNow continues to help brands and agencies worldwide design and deploy creative tech campaigns that deliver business impact and cultural relevance.

Ready to Transform Your Brand Engagement?

Explore more creative possibilities and see how you can launch your own interactive UGC campaign with www.alivenow.in.

Important Disclaimer – While 3rd party branded AR filter are depreciated on Facebook and Instagram – a similar experience/game can be built or re-created for brands on Snapchat, TikTok or Web based AR