Flyadeal’s Airbus A320 AR Experience: Fusion of Aviation Tech and Saudi Culture
Flyadeal, the fast-growing Saudi airline, partnered with AliveNow to craft a unique *Instagram AR filter experience that connects users with both advanced aviation technology and Saudi heritage in one seamless social interaction. Users activate the filter using their phone’s rear camera to explore a detailed, 3D model of the Airbus A320 engine—providing an educational and […]
Flyadeal, the fast-growing Saudi airline, partnered with AliveNow to craft a unique *Instagram AR filter experience that connects users with both advanced aviation technology and Saudi heritage in one seamless social interaction.
Users activate the filter using their phone’s rear camera to explore a detailed, 3D model of the Airbus A320 engine—providing an educational and awe-inspiring view of Flyadeal’s modern fleet. Switching to the front camera, users can playfully try on traditional Saudi-themed face paint, celebrating the brand’s cultural roots and national pride.
What the Flyadeal *Instagram AR Filter Is
- 3D Engine Exploration: Users can zoom, rotate, and interact with a finely detailed, realistic 3D model of the A320 engine through rear camera AR.
- Cultural Face Paint Experience: Front camera support allows users to virtually wear Saudi-themed face paint, encouraging selfies and social sharing.
- Dual-Mode Interactive Engagement: The neat toggle between educational content and fun cultural expression offers a rich, multi-dimensional brand touchpoint.
Brand & Agency Benefits
- Showcases Technical Excellence: Educates audiences about Flyadeal’s sophisticated fleet, building trust and brand prestige.
- Celebrates Local Identity: The face paint feature fosters emotional connection rooted in Saudi pride and cultural celebration.
- Amplifies Social Reach: Instagram-native, shareable content fuels organic virality and community participation.
- Frictionless User Experience: No app downloads or complex setups required, maximizing interaction rates.
- Versatile Campaign Fit: Perfect for brand awareness, fleet launches, or culturally aligned festive marketing.
Technology Behind the Filter
- Developed on Facebook & Instagram Spark AR Studio, leveraging real-time facial and environmental tracking.
- Uses high-fidelity 3D modeling and texture mapping for the Airbus engine visualization.
- Employs facial feature detection for precise and dynamic face paint application.
- Designed for cross-platform optimization ensuring performance across diverse mobile devices internationally.
Why This Campaign Excels
AliveNow’s Flyadeal AR filter stands out by marrying cutting-edge aviation imagery with culturally resonant experiences, delivered in a fun, shareable social format. It not only educates but also engages users by inviting them to embody Saudi heritage, creating a lasting positive impression of Flyadeal as both a modern and culturally proud airline.
Conclusion: Elevate Airline Marketing with Immersive Social AR
For marketing professionals in the aviation sector, Flyadeal’s Instagram AR filter crafted by AliveNow provides a compelling example of how immersive social technology can boost engagement, brand affinity, and shareability, grounded in authentic storytelling and educational value.
*IMPORTANT – While this may be an Instagram AR experience, the same experience can be built or re-created for brands on Snapchat, TikTok or Web based AR. As Instagram AR does not support AR filters from brands any more, we can build this as a Snap AR lens, TikTok Branded Effect or Web AR experience.
About AliveNow
AliveNow is a premier creative technology studio delivering AR/VR, generative AI, social filters, and interactive gaming solutions worldwide. We empower brands to craft memorable and engaging digital campaigns that connect and convert.
Explore our portfolio at www.alivenow.in