Gamification Meets Retail: AliveNow Creates Interactive Match & Win Game for Nayomi’s Ramadan Campaign

In today’s competitive retail landscape, brands are constantly looking for innovative ways to engage shoppers, enhance in-store experiences, and drive brand loyalty. This Ramadan, Nayomi, a leading fashion and lifestyle brand, partnered with AliveNow, a global creative tech studio, to launch an interactive Match & Win game. The result? A simple yet powerful gamification campaign that not only delighted customers but also delivered measurable impact with over 50,000+ activations.

Campaign Overview

For Ramadan, Nayomi wanted to bring the festive spirit alive in stores and reward loyal customers with a unique, engaging activation. AliveNow designed and deployed the Match & Win game, a web-based branded hyper casual game accessible via tablets placed in Nayomi stores.

The gameplay was intuitive and festive:

• Shoppers matched golden Ramadan tiles and Nayomi logos.
• Successful matches unlocked exciting rewards like Nayomi’s Signature PJ sets, exclusive tote bags, and special discounts.
• The design carried Ramadan-inspired visuals, ensuring that the game felt native to the festive season.

By combining gamification with in-store experiences, Nayomi created memorable interactions that deepened customer engagement and brand affinity.

Why This Campaign Worked

Several factors made this campaign a success:

1. Gamification That Drives Engagement

Gamified retail experiences transform shopping into something fun and rewarding. This activation encouraged repeat play and naturally increased dwell time in stores.

2. Festive Relevance

The Ramadan theme wasn’t just aesthetic — it tied directly into the cultural and emotional relevance of the shopping season, making the experience more resonant.

3. Web-Based Simplicity

The game was browser-based, meaning no app downloads or complex onboarding. Customers could immediately jump in and play, reducing friction and boosting participation.

4. Tangible Rewards

By offering exclusive merchandise and discounts, the activation drove both instant gratification and long-term brand recall.

5. Proven Results

With 50,000+ activations, the campaign demonstrated how gamification, when done right, can significantly enhance customer experience while driving ROI for retail brands.

AliveNow’s Role

At AliveNow, we specialize in crafting creative tech solutions that blend interactivity, design, and technology to help brands stand out. For Nayomi, we developed a custom web-based hyper casual game and seamlessly deployed it in-store across tablets.

This project is a perfect example of how our gamification solutions empower brands and agencies to:

• Enhance in-store experiences
• Boost customer engagement
• Integrate creative tech into traditional retail journeys
  

Watch the Campaign in Action

Key Takeaways for Brands & Agencies

This campaign highlights how creative tech-powered gamification can:

• Drive higher engagement in physical retail spaces.
• Create memorable festive activations with cultural resonance.
• Provide measurable ROI through increased brand recall and customer participation.
  

Conclusion

Nayomi’s Ramadan Match & Win campaign is proof that retail gamification is more than just play — it’s a powerful marketing tool. By combining festive creativity with simple, web-based technology, AliveNow helped transform in-store shopping into a fun, rewarding, and share-worthy experience.

If you’re a brand marketer or an agency partner exploring how to integrate creative tech into your campaigns, AliveNow is here to collaborate and build impactful, tech-led experiences tailored for your audience.👉 Get in touch with AliveNow to explore how we can power your next campaign.