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Gamified E-commerce Discount Promotions: AJIO Big Bold Sale Interactive Hunt Experience
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Gamified E-commerce Discount Promotions: AJIO Big Bold Sale Interactive Hunt Experience

Author - Pavan
November 28, 2025
4 min read

Turning Sales into Play: E-Commerce Gamification at Scale AJIO, one of India’s leading e-commerce fashion retailers, faced the classic challenge of every major sale event: how to cut through the noise and make “Big Bold Sale” discounts unforgettable. Instead of traditional banners and countdown timers, AliveNow developed a fully interactive 360° mobile game that transformed […]

Turning Sales into Play: E-Commerce Gamification at Scale

AJIO, one of India’s leading e-commerce fashion retailers, faced the classic challenge of every major sale event: how to cut through the noise and make “Big Bold Sale” discounts unforgettable. Instead of traditional banners and countdown timers, AliveNow developed a fully interactive 360° mobile game that transformed discount hunting into an engaging, phone-panning adventure. Users explored a virtual environment, spotting brand logos to reveal exclusive sale offers—blending discovery, gamification, and immediate purchase incentives into one seamless experience.​

This approach highlighted AJIO’s vast brand portfolio while subtly reinforcing the message: “Find the best discounts right here.” The result was higher dwell time, organic shares, and a fun entry point to the sale, proving gamification’s power in competitive e-commerce landscapes.​

Watch the Game in Action

Step-by-Step: The Complete 360° Discount Hunt Flow

The game’s microsite was engineered for instant mobile access—no downloads required—delivering a frictionless journey from entry to conversion:

1. Seamless Entry Point

Users landed on the experience via QR codes on AJIO ads, social posts, email blasts, or direct links shared across platforms. The page loaded a vibrant 360° panoramic view of a stylized AJIO zone filled with floating brand elements, sale banners, and dynamic lighting. A bold call-to-action instructed: “Pan your phone to hunt discounts!”​

2. Gyroscope-Powered 360° Exploration

Tapping “Start Hunt,” users activated device gyroscope controls. Panning their phone left, right, up, and down revealed a fully immersive 360° environment:

  • 360-degree environment stocked with fashion items from AJIO’s top brands.
  • Hidden brand logos subtly embedded in the scene – some floating, others camouflaged among products.
  • Smooth animations and particle effects created excitement as users rotated their view, mimicking a real store treasure hunt.​

3. Spot, Tap, and Reveal Mechanics

  • Spotting a glowing brand logo, users tapped to interact.
  • A satisfying animation burst revealed the discount: “50% OFF | Shop Now” with product visuals, sale price comparisons, and a direct “Shop This Deal” button linking to AJIO’s app/site.
  • Each reveal included confetti effects, score points, and fun sound cues, building momentum and replay value.​

4. Scoring, Progression, and Rewards

  • A live score tracker tallied points per discount found.
  • the points unlocked rewards.
  • Progress bar and timer added urgency, tying into the sale’s limited-time vibe without feeling pressured.​

5. Conversion and Share Loop

  • Post-game screen displayed total score, redeemable rewards, and top personalized deals based on hunted brands.
  • Deep-linked CTAs funneled users straight to the platform or the dowload the AJIO application.

This end-to-end flow clocked sessions at 2-3 minutes on average, far exceeding static sale page dwell times, while guiding users toward high-intent actions.​

Why 360° Gamification Excels for E-Commerce Sales

Gamification turns passive browsing into active participation, and AJIO’s hunt exemplified this:

  • Brand Discovery: Users naturally encountered 20+ AJIO brands, learning availability and discounts through play rather than lists.​
  • Mobile-Native Fun: Gyroscope panning felt intuitive—like exploring a real store—boosting completion rates on smartphones.​
  • Urgency + Reward: Time-sensitive scores and vouchers created FOMO, aligning perfectly with flash sale psychology.​

Gamified campaigns lift engagement over traditional ads, with AJIO’s game delivering measurable conversions.​

Strategic Takeaways: Discounts Meet Storytelling

Beyond mechanics, the game reinforced AJIO’s positioning as the go-to for “Big Bold Discounts”:

  • Portfolio Showcase: Every logo tap spotlighted a brand-deal combo, educating users on variety without overwhelming.
  • Post-Game Retention: Vouchers and scratch cards ensured continued engagement, nurturing one-time visitors into repeat shoppers.

For agencies and brands without in-house tech, this style of game offers a blueprint: low barrier (web-based), high reward (trackable metrics like completion rates, referral shares, voucher redemptions).​

Scaling Gamification: From E-Commerce to Global Brands

This 360° hunt template adapts effortlessly:

  • Luxury Retail: Virtual boutique hunts for exclusive drops.
  • FMCG Sales: Pan for coupons in a supermarket panorama.
  • Travel Deals: 360° destination spins revealing flight/hotel discounts.​
  • Apparel Launches: Brand-specific hunts tying into new collections.

AliveNow builds these with full analytics – counters for element interactions, drop-off points, campaign performance, data collections —empowering data-driven iterations.​

Ready to Gamify Your Next Sale Campaign?

AJIO’s Big Bold Sale proved that when discounts become a game, shoppers play to win—and brands win bigger. For marketers and agencies seeking partners to build immersive sales drivers, explore AliveNow’s portfolio of web games, AR experiences, and GenAI campaigns at www.alivenow.in.

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