Gamified Engagement for Max Fashion’s National Day Sale: Spin & Win
To mark the National Day celebrations in the Middle East, Landmark Group’s Max Fashion wanted to create an exciting, engaging, and rewarding digital experience for its shoppers. The goal was simple yet impactful — to give customers a fun and frictionless way to win vouchers and exclusive discounts during the festive sale period, while driving […]
To mark the National Day celebrations in the Middle East, Landmark Group’s Max Fashion wanted to create an exciting, engaging, and rewarding digital experience for its shoppers. The goal was simple yet impactful — to give customers a fun and frictionless way to win vouchers and exclusive discounts during the festive sale period, while driving deeper engagement with the brand.
We designed and developed a web-based SmartApp experience, built to run seamlessly across the brand’s social media campaigns. The experience allowed users to spin a digital wheel, try their luck, and instantly win vouchers or discounts. Winners were prompted to fill in their details, after which they received their vouchers directly in their inbox — ensuring a smooth and rewarding user journey from start to finish.
This Spin & Win game not only added a layer of excitement to Max Fashion’s National Day Sale but also helped the brand collect valuable customer data and drive redemption traffic to their stores and online channels.
Why This Campaign Worked
1. Gamification that Drives Engagement
Gamification continues to be one of the most effective ways to connect with audiences online. By introducing a “Spin & Win” mechanic, Max Fashion transformed a traditional sale announcement into an interactive, high-engagement digital experience.
2. Simple, Web-Based Accessibility
Built as a SmartApp, the experience was completely web-based — no downloads, no friction. Users could engage instantly through links shared across social media, digital ads, or even emailers, making it accessible to thousands of customers across the Middle East.
3. Measurable Brand Impact
Every interaction within the SmartApp generated insights for the brand — from spins to claims to redemptions. This data-driven approach helped Max Fashion understand engagement patterns, optimize reward structures, and measure campaign success effectively.
This campaign is a perfect example of how brands can merge creativity and technology to make seasonal marketing moments more memorable and measurable. With the right gamified mechanics and an intuitive UX, AliveNow helped Max Fashion transform their National Day Sale into an interactive celebration that delighted customers and delivered results.