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Glimpse August 2025: Top 5 Creative Tech Marketing Campaigns Shaping Brand Experiences.
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Glimpse August 2025: Top 5 Creative Tech Marketing Campaigns Shaping Brand Experiences.

Author - Sneha
September 12, 2025
5 min read

Welcome to a new episode breakdown of Glimpse, AliveNow’s monthly showcase where we dive deep into the top 5 most exciting and innovative creative technology builds from the month, that are transforming marketing strategies worldwide. In this August 2025 edition, hosts Rushali and Sneha walk us through five standout projects developed for leading global brands […]

Welcome to a new episode breakdown of Glimpse, AliveNow’s monthly showcase where we dive deep into the top 5 most exciting and innovative creative technology builds from the month, that are transforming marketing strategies worldwide. In this August 2025 edition, hosts Rushali and Sneha walk us through five standout projects developed for leading global brands – each harnessing different technology formats from hyper casual gaming to generative AI and AR.

This blog examines each build’s unique features and explores how they powerfully equip brands and agencies to create meaningful and measurable consumer engagement.

1. Nayomi Fashion Edit Hyper Casual Game: Captivating In-Store Snackable Gameplay

Nayomi’s hyper casual game invites shoppers into an engaging digital experience highlighting the brand’s versatile bra collection:

  • What it is: A visually stunning in-store game built for quick engagement, featuring captivating game mechanics aligned with Nayomi’s brand aesthetics.
  • How it helps: Boosts foot traffic and shopper dwell time, providing memorable brand interactions at the point of sale.
  • Brand & Agency Benefit: Enables agile deployment of snackable activations that reinforce product features and drive conversion in retail settings.
  • Technical note: Lightweight web-based format optimized for instant playability on mobile devices in-store.

2. Cosmote Greece Magenta Moments TikTok Branded AR Effect: Shoulder-Gesture Interactive Game

Inspired by Cosmote’s TVC, this TikTok shoulder-gesture AR branded effect game allows users to control a character collecting magenta hearts:

  • What it is: A physically interactive, branded AR TikTok effect leveraging gesture controls for natural user engagement.
  • How it helps: Creates brand linkage through immersive play that drives organic social sharing and amplifies TV ad impact.
  • Brand & Agency Benefit: Merges digital interactivity with broadcast media, enhancing multi-channel campaign coherence and reach.
  • Technical note: Utilizes TikTok branded effect capabilities, enabling campaign virality among Gen Z audiences.

3. Oasis GenAI Hydration Persona Microsite: AI-Powered Water Persona Creation

Oasis Water’s campaign invites users to scan a QR code on Oasis bottles, upload their purchase receipt and upload photos which AI transforms into personalized watercolor-style hydration characters or “personas”:

  • What it is: A web-based generative AI experience making hydration fun and individualized.
  • How it helps: Fosters emotional connection through customization, promoting brand affinity and memorable digital interactions.
  • Brand & Agency Benefit: Demonstrates AI’s capability for hyper-personalization, offering distinctive content that boosts engagement, product purchase and data insights.
  • Technical note: Incorporates state-of-the-art AI models for real-time image processing and creative output on the microsite.

4. McDonald’s McCrispy TikTok Branded Effect & Snap AR Lens: An AR Food Catching game

An interactive AR filter on TikTok and Snapchat invites users to open their mouths to catch McCrispy burgers with accompanying sound effects:

  • What it is: Blend of AR gamification and branded audio that delivers fun, snackable experiences aligned with product messaging.
  • How it helps: Enhances product trial mindset through playful digital touchpoints, driving brand recall and social engagement.
  • Brand & Agency Benefit: Unlocks cross-platform AR’s potential for immersive product storytelling and increased consumer involvement.
  • Technical note: Leveraged Snapchat Lens and TikTok Branded Effect platforms to maximize reach and interactive depth.

5. Toblerone Retail Activation: Receipt Upload Contest for Luxury Prize Draw

Toblerone drives sales via a simple but effective receipt upload contest with a chance to win a luxury suitcase:

  • What it is: A web microsite encouraging product purchase and engagement via a low-friction contest mechanic.
  • How it helps: Directly incentivizes sales, providing measurable uplift and CRM data collection.
  • Brand & Agency Benefit: A scalable contest format that can be rapidly localized and integrated into retail activations.
  • Technical note: Seamlessly integrates user data collection and contest administration for robust campaign execution.

Why These Builds Matter for Brands and Agencies

Across these top 5 campaigns, several core advantages emerge for marketers:

  • Enhanced Consumer Engagement: Interactive experiences like games, AR, and AI foster deeper emotional resonance.
  • Cross-Channel Amplification: Campaigns combine digital, social, in-store, and broadcast touchpoints for coherent storytelling.
  • Real-Time Personalization: AI and gesture control innovations allow tailored, memorable user interactions.
  • Data-Rich Campaigns: Microsites and contests provide actionable insights to optimize marketing.
  • Innovative Brand Positioning: Showcasing technology leadership and culturally relevant creativity elevates brand affinity.

Agencies benefit from partnering with tech studios like AliveNow who bring strategic creativity and technical expertise to deliver such high-impact activations.

Conclusion: The Future of Marketing is Interactive and Immersive

These innovative August 2025 campaigns featured on Glimpse highlight the power of hyper casual games, AR effects, generative AI, and gamified contests to activate audiences in novel ways.

Brands and agencies looking to differentiate themselves in saturated markets must invest in experiences that truly engage, entertain, and convert audiences while gathering valuable data.

To learn more about leveraging such creative technology for your brand’s next campaign, connect with the experts at AliveNow.

About AliveNow

AliveNow is a global creative technology studio delivering award-winning innovations across AR, VR, generative AI, web games, and branded experiences. We partner with brands and agencies worldwide to create marketing that captivates, connects, and converts.Learn more at www.alivenow.in.

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