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Glimpse November 2025: From Mario-Style Runs to Metaverse Women Leaders – Top Creative Campaigns
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Glimpse November 2025: From Mario-Style Runs to Metaverse Women Leaders – Top Creative Campaigns

Author - Sneha
December 5, 2025
3 min read

November brought a powerhouse lineup of creative campaign activations, blending gaming adventures, fintech personalization, metaverse storytelling, and patriotic fervor. In Episode 22 of AliveNow’s Glimpse series, Rushali and Gurjeet unpack the top 5 campaigns that redefined engagement for brands like Maersk, Fyers, BBC, Luna Iced Coffee, and Emirates NBD. Watch the full episode:  1. Maersk […]

November brought a powerhouse lineup of creative campaign activations, blending gaming adventures, fintech personalization, metaverse storytelling, and patriotic fervor. In Episode 22 of AliveNow’s Glimpse series, Rushali and Gurjeet unpack the top 5 campaigns that redefined engagement for brands like Maersk, Fyers, BBC, Luna Iced Coffee, and Emirates NBD.

Watch the full episode: 

1. Maersk Mario-Style Run Game: Logistics Gets Gamified

What it is:
Race as adorable fruit/veggie characters from farm to storage, dodging obstacles in this timed adventure. Vibrant animations showcase Maersk’s reliable delivery while gamifying logistics for fun, shareable engagement.

Why it stands out:

  • Transforms complex B2B logistics into accessible, playful consumer content.
  • Endless replayability with leaderboards drives daily engagement.
  • Perfect for social sharing—users challenge friends to beat their farm-to-freight scores.

2. Fyers Dual Campaign Experiences: Fintech Made Personal

What it is:
i) Create personalized “Born to Trade” videos by answering prompts—download and share to prove anyone can trade.
ii) Quick quizzes where top scorers win prizes, building excitement and user retention in fintech marketing.

Why it stands out:

  • Personalization turns generic fintech messaging into emotional, shareable stories.
  • Gamified quizzes create FOMO and daily habit formation.
  • Dual mechanics maximize touchpoints across awareness to conversion.

3. BBC Global Women Immersive Experience: Stories That Transcend Space

What it is:
Extend BBC’s on-ground women event into an immersive, virtual space. Attendees explore stories of global women leaders, blending virtual discovery with real-world impact for inspirational brand storytelling.

Why it stands out:

  • Bridges physical events with persistent digital worlds for extended engagement.
  • Interactive storytelling deepens emotional connections to BBC’s mission.
  • Global accessibility—anyone on-ground can be a part of the immersive, virtual experience.

4. Luna Iced Coffee TikTok Branded AR Effect: Decibel-based Product Magic

What it is:
Shout Luna’s TVC tagline to virtually fill a protein shake can via decibel detection —revealing packaging in this high-engagement UGC hit that amplifies product launches across social platforms.

Why it stands out:

  • Leverages trending voice-based effects- making it immersive
  • Perfect UGC generator—everyone wants to show their “fill” moment.
  • Bridges TV advertising with social proof in one seamless experience.

5. Emirates NBD Snapchat & TikTok AR: UAE National Day Pride

What it is:
Celebrate UAE National Day with AR lenses placing the UAE flag, confetti showers, and national anthem. Perfect for fostering pride, unity, and patriotic UGC in regional banking campaigns.

Why it stands out:

  • Multi-platform execution maximizes national reach.
  • Emotional resonance during cultural moments builds lasting brand affinity.
  • Turns banking into community celebration—UGC becomes national pride content.

Conclusion: Creative Tech Fuels Multi-Dimensional Engagement

November’s top campaigns prove that gaming, metaverse, AR, and personalization aren’t just buzzwords—they’re proven engagement multipliers. From B2B logistics to fintech onboarding and cultural celebrations, AliveNow delivers tech that connects, converts, and creates lasting brand love.

These experiences show how creative tech drives engagement from logistics to fintech. Subscribe for monthly marketing insights from AliveNow!

About AliveNow

AliveNow is a global creative technology studio, specializing in AR/VR, metaverse experiences, branded gaming, and social AR for brands shaping the future of engagement. Explore more at www.alivenow.in.

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