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Glimpse October 2025: Top 5 Creative Tech Marketing Campaigns Fueling Festive Celebrations and Musical Collaborations
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Glimpse October 2025: Top 5 Creative Tech Marketing Campaigns Fueling Festive Celebrations and Musical Collaborations

Author - Sneha
November 11, 2025
4 min read

Welcome to the October edition of Glimpse, AliveNow’s monthly showcase highlighting the most exciting and innovative creative tech campaigns shaping brand experiences worldwide. Hosts Sneha and Gurjeet take us through five standout projects that blend festivity, music, and interactivity, powered by AliveNow’s leading creative technology. 1. Red Bull Diwali Snapchat AR Lens: Sparking Virtual Fireworks […]

Welcome to the October edition of Glimpse, AliveNow’s monthly showcase highlighting the most exciting and innovative creative tech campaigns shaping brand experiences worldwide. Hosts Sneha and Gurjeet take us through five standout projects that blend festivity, music, and interactivity, powered by AliveNow’s leading creative technology.

1. Red Bull Diwali Snapchat AR Lens: Sparking Virtual Fireworks

What it is:
An engaging Snapchat AR lens where users control a sparkler via joystick to light fireworks under a time limit. The experience delivers dynamic burst animations and encourages friendly competition, letting users challenge friends in a safe virtual Diwali celebration.

Brand & Agency Benefits:

  • Elevates festive engagement with interactive, playful technology.
  • Drives social sharing and user-generated content via score challenges.
  • Creates brand affinity by connecting with cultural celebrations in digital environments.

Technical Note:
Built on Snapchat AR Lens technology with real-time joystick controls; optimized for mobile user experience and shareability.

2. Cadbury Miniatures Diwali AR Experiences: Immersive Storytelling

What it is:
AR-powered storytelling unlocked by scanning special Diwali edition Cadbury boxes in the Middle East. The no-app-required experience animates beautifully, transforming gifting moments into immersive visual narratives.

Brand & Agency Benefits:

  • Enhances product appeal through interactive packaging.
  • Creates emotional connections by fostering enriched gift-giving experiences.
  • Extends engagement beyond the point of purchase.

Technical Note:
AR technology supports instant camera access without app downloads; animations tailor cultural storytelling to regional audiences.

3. Emirates NBD Snapchat & TikTok AR Effects: Rallying Fans for the UAE National Team

What it is:
Snapchat AR Lens and TikTok Branded AR effects featuring the UAE flag, confetti showers, and audio, empowering fans to show digital support for the national football team’s 2026 World Cup qualifiers.

Brand & Agency Benefits:

  • Drives massive engagement via national pride and sports enthusiasm.
  • Generates high-volume user-generated content, boosting brand visibility.
  • Supports integrated campaigns across multiple social platforms.

Technical Note:
Dual-platform deployment on Snapchat and TikTok AR effects ensures wide reach; audio-visual elements designed for maximum engagement and remixing.

4. Merendina Music Video Greeting Generator: Personalized Melody Experience

What it is:
A web-based interactive video generator where users input a loved one’s name and receive a custom greeting with a song by Moroccan artist Draganov. Videos are shareable and downloadable, blending music with personalization.

Brand & Agency Benefits:

  • Deepens emotional engagement with personalized digital content.
  • Encourages social sharing and broad campaign reach.
  • Differentiates brand messaging through unique artistic collaboration.

Technical Note:
Web experience integrates user input with dynamic video rendering, combining personalized data with pre-recorded musical content.

5. Oreo x Selena Gomez ML-Powered Music Unlock Experience

What it is:
A machine learning-powered web activation across the Middle East, Egypt, and Morocco where scanning Selena Gomez’s embossed signature on Oreo new line of cookies unlocks her latest song and entry into prize draws.

Brand & Agency Benefits:

  • Combines celebrity influence with interactive technology to amplify buzz.
  • Drives sales with exclusive digital incentives.
  • Fosters digital community through shareable assets and contests.

Technical Note:
ML-based image recognition technology triggers song playback and prize entry; integrated social share functions encourage wider campaign amplification.

Why These Builds Matter for Brands and Agencies

  • Engagement: Blending tech and culture crafts memorable consumer moments that fuel loyalty.
  • Omnichannel Reach: Leveraging AR, WebAR, and social platforms expands brand presence all year-round.
  • Personalization: Tailored content enhances emotional resonance and increases shareability.
  • Data Insights: Interactive digital engagements offer brands valuable consumer data for strategic optimization.
  • Cultural Relevance: Respectful celebration of local festivities enhances brand positioning globally.

Stay Tuned for More Innovation

Glimpse will continue showcasing cutting-edge creative campaigns that inspire brands and agencies to raise the bar in digital engagement and storytelling, next month!

About AliveNow

AliveNow is a global creative technology studio pioneering innovation across AR, VR, generative AI, web games, and immersive brand experiences. We partner with leading brands and agencies worldwide to craft marketing that captivates, connects, and converts. Discover more at www.alivenow.in.

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