Helping Women Choose the Right Whisper Pad with an Educational AR Filter

Originally deployed on Meta (Facebook and Instagram), this smart yet simple Augmented Reality experience educates, empowers, and engages users in a fun, relatable way. The same experience can also be extended seamlessly to TikTok, WebAR and Snapchat, ensuring broad accessibility and engagement across platforms.

The Campaign Concept: Simple, Engaging, and Empowering

The Whisper AR filter was built around a clear and empowering message — helping women choose the right pad confidently. The interactive filter asked users a few easy questions or guided them through visual cues to recommend the most suitable Whisper product based on their lifestyle and needs.

By turning what’s often an awkward or overlooked topic into a smart, digital, and engaging experience, the campaign managed to:

• Simplify decision-making in a category that’s often complex or intimidating
• Use technology to promote self-awareness and comfort
• Drive organic engagement and shareability on social platforms

Why This Campaign Worked

What made this campaign truly stand out was its balance between function and fun. While many AR filters are built primarily for entertainment, this one had a purpose-driven layer—helping women make better choices for their health and comfort.

Some key reasons for its success include:

• Purposeful interaction: The AR filter served a clear utility rather than just visual flair.
• Platform versatility: Designed for Meta, but easily deployable to TikTok and Snapchat.
• Shareable format: Short, easy, and fun — encouraging organic user participation.
• Tech-powered empowerment: Turning education into an interactive experience.

This campaign exemplifies how creative technology can transform brand messaging — from monologue to meaningful, two-way interaction.