How AliveNow Created an Immersive AR Easter Egg Hunt at Riverland Dubai
Introduction: Crafting Memorable Brand Experiences with AR In today’s competitive marketing landscape, brands are constantly seeking new ways to merge creativity with technology and deliver memorable experiences to their audiences. At AliveNow, we specialize in building these moments by leveraging cutting-edge creative tech—whether it’s through AR, VR, mixed reality, gaming, or Gen AI-powered campaigns. One […]
Introduction: Crafting Memorable Brand Experiences with AR
In today’s competitive marketing landscape, brands are constantly seeking new ways to merge creativity with technology and deliver memorable experiences to their audiences. At AliveNow, we specialize in building these moments by leveraging cutting-edge creative tech—whether it’s through AR, VR, mixed reality, gaming, or Gen AI-powered campaigns.
One of our recent projects, designed for Riverland Dubai, perfectly showcases the power of web-based AR marketing. To celebrate Easter, we turned the traditional concept of an Easter Egg Hunt into a digital-first, interactive, and unforgettable brand activation that delighted both kids and adults.
The Campaign: An Epic Easter Eggventure 🐣
Riverland Dubai, a popular family destination, wanted to elevate their Easter celebrations beyond physical activities and engage visitors in a fun, tech-driven manner. That’s where AliveNow stepped in.
We created a web-based AR Easter Egg Hunt spread across the entire park in 10 different themed zones. Here’s how it worked:
- 🎯 Scan & Play: Visitors scanned QR codes placed strategically across 10 zones.
- 🥚 AR Egg Hunt: Each scan revealed beautifully designed floating Easter eggs in augmented reality, each aligned with the zone’s theme.
- ⭐ Points & Progression: Participants collected eggs and earned points as they progressed through the hunt.
- 🌟 Golden Egg Zone: The challenge culminated in a special golden egg zone, where bonus rewards awaited the most dedicated hunters.
This activation wasn’t just about gamification—it was about blending storytelling, family bonding, and technology into a seamless experience that encouraged exploration and repeat engagement across the park.
The AliveNow Solution: Web-Based AR at Scale
To make the Easter Eggventure accessible and smooth for everyone, we deployed a web-based AR experience. This meant that visitors could participate instantly via their smartphone browser, without needing to download an app.
- 🔗 Scalable & Seamless: Anyone with a smartphone could join, making it highly inclusive.
- 🎨 Custom Design: The eggs and AR overlays were crafted with unique creative elements tailored to Riverland Dubai’s storytelling.
- 📊 Engagement-Driven: The campaign encouraged movement across the park, increasing footfall in multiple zones and keeping visitors engaged throughout their stay.
The result? A festival-driven brand activation that was fun, interactive, and generated massive excitement among visitors during Easter.
Impact: Blending Physical Exploration with Digital Delight
The AR Easter Egg Hunt achieved several key marketing objectives:
- Boosted Visitor Engagement: Families spent more time exploring different zones, motivated by the gamified experience.
- Festive Brand Recall: The digital hunt created an emotional connection with the Easter celebration, reinforcing Riverland Dubai as a go-to family destination.
- Innovative Use of AR: The seamless integration of QR codes + web-based AR proved to be a scalable, repeatable model for theme parks, retail spaces, and events worldwide.
By turning a seasonal festivity into an immersive digital treasure hunt, AliveNow helped Riverland Dubai deliver joy, create buzz, and stand out in a competitive entertainment market.
Watch the Campaign in Action 🎥
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/emFC_9kLQU0″ title=”Riverland Dubai Easter Eggventure by AliveNow” frameborder=”0″ allowfullscreen></iframe>
Closing Thoughts: The Future of Festive AR Engagements
This campaign is a perfect example of how creative technology can elevate traditional celebrations into engaging, participatory digital experiences. Festivals and seasonal events provide opportunities for brands to connect with audiences on a deeper emotional level—and leveraging AR, gamification, and digital storytelling makes those connections unforgettable.
At AliveNow, we’re committed to helping brands, theme parks, retailers, and agencies unlock the true potential of creative tech. Whether it’s AR scavenger hunts, branded web games, or AI-powered experiences, our team specializes in crafting solutions that deliver measurable impact and memorable engagement.
Are you looking to create your own AR-powered festive campaign or gamified brand activation? Let’s collaborate and build something extraordinary together.
👉 Reach out to the AliveNow team today: www.alivenow.in