How AliveNow Used Snapchat Sky Tracking AR to Put User Names in the Sky
Introduction: The Quest for Personalized, Unforgettable Campaigns In today’s global marketing landscape, the challenge is not just reaching your audience, but truly resonating with them. Marketers in brands and agencies know that generic campaigns no longer cut through the noise. What drives massive engagement, shareability, and brand love? Innovative technology married with profound personalization. At […]
Introduction: The Quest for Personalized, Unforgettable Campaigns
In today’s global marketing landscape, the challenge is not just reaching your audience, but truly resonating with them. Marketers in brands and agencies know that generic campaigns no longer cut through the noise. What drives massive engagement, shareability, and brand love? Innovative technology married with profound personalization.
At AliveNow, a global creative tech studio specializing in web-based games, Gen AI campaigns, and cutting-edge AR/VR/MR experiences, we are constantly pushing the boundaries of what is possible. Our mission is to transform brand briefs into interactive, memorable experiences. Today, we’re diving into a unique experience that did exactly that: a Snapchat AR Lens that quite literally projected users’ names into the sky.
Sky Tracking AR for Instant Magic
The objective was to create an experience so engaging and personalized that users would feel compelled to share it immediately. The solution had to be accessible, delightful, and technically sophisticated.
Our team zeroed in on the untapped potential of Snapchat’s Sky Segmentation and Tracking technology.
Harnessing the Power of Sky Tracking
Sky Segmentation is an advanced Augmented Reality feature that allows digital content to accurately track and interact with the sky in a camera feed. It’s far more engaging than a simple face filter. We decided to use this feature to transform a user’s natural environment into a canvas for the brand message.
The Ultimate Personalization – Your Name in the Sky
The core idea was simple yet magical: let the user type their name, or any text, and see it appear in the clouds.
- How it worked: The user opens the Snapchat Lens, points their camera towards the sky, and is prompted to input text.
- The Technology: Our engineers built the Lens using Snapchat AR with advanced text input functionality and sky segmentation. The typed text was rendered dynamically as a volumetric cloud-like visual element, anchored and tracked perfectly in the real-world sky.
The result was an incredibly unique and engaging Snapchat AR Lens, where a user can type in a name and see their name in the sky!
See the Magic in Action
Why This Campaign is a Blueprint for Creative Tech Integration
For marketing leaders and agency partners globally, this campaign provides a clear case study on the value of working with a dedicated creative tech partner.
1. Driving Earned Media and Shareability
The AR Lens generated massive organic reach. Personalization elevates the experience from a mere ad to a personal piece of content. When your name is literally in the sky, you share it with your network. This turns every user into a brand ambassador, driving unparalleled earned media value (EMV).
2. Showcasing Technical Mastery
This project moved beyond standard AR filters, demonstrating expertise in advanced tracking and rendering techniques. For agencies looking to execute complex briefs or brands seeking a competitive edge, partnering with a studio like AliveNow ensures your vision is backed by cutting-edge technical execution.
3. A Global, Scalable Solution
Snapchat Lenses are globally accessible, allowing a single creative asset to engage audiences across markets. This case study confirms that innovative AR experiences are a highly effective, scalable method for global brand engagement.
This approach is highly transferable across other creative technologies we build, from Gen AI campaigns that create hyper-personalized visuals to Web-based Games that drive deep engagement.
Ready to See Your Brand in the Sky? Partner with AliveNow
If you are a marketing professional or an agency leader looking to integrate high-impact, memorable experiences—whether it’s an immersive AR/VR/MR world, a viral Web-based game, or a next-gen Generative AI campaign—AliveNow is your dedicated creative tech partner.
We thrive on transforming ambitious ideas into reality. Let us help you craft the next viral sensation that will define your brand’s commitment to innovation.
Explore our capabilities and start a conversation with our team today: www.alivenow.in