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How AlSaif Gallery Brought Festive Joy to its Audience with an Engaging Eid AR Filter
AR ExperiencesAugmented Reality

How AlSaif Gallery Brought Festive Joy to its Audience with an Engaging Eid AR Filter

Author - Rushali
September 26, 2025
3 min read

Festivals are moments of joy, community, and celebration—and for brands, they present a golden opportunity to connect with audiences in meaningful and memorable ways. During Eid al-Fitr, AliveNow partnered with Alsaif Gallery, one of the leading home and lifestyle brands in the Middle East, to launch an innovative branded AR filter that merged tradition, technology, […]

Festivals are moments of joy, community, and celebration—and for brands, they present a golden opportunity to connect with audiences in meaningful and memorable ways. During Eid al-Fitr, AliveNow partnered with Alsaif Gallery, one of the leading home and lifestyle brands in the Middle East, to launch an innovative branded AR filter that merged tradition, technology, and interactive storytelling.

The Challenge: Standing Out During a Festive Season

Eid al-Fitr is a season filled with vibrant marketing campaigns, each competing for attention across digital and offline channels. Alsaif Gallery wanted to do more than simply showcase their festive product range—they wanted to create an experience that was fun, interactive, and shareable.

The goal was clear:

  • Engage audiences during Eid in an authentic and festive way.
  • Highlight Alsaif Gallery’s product range through an interactive digital experience.
  • Leverage AR filters as a platform for reach and virality.

The AliveNow Solution: An Interactive AR Experience

AliveNow’s creative tech team developed a branded AR filter featuring a delightful flip-and-match game. Here’s how it worked:

  • Users activated the filter and were welcomed into a vibrant, festive environment inspired by Eid celebrations.
  • The filter transformed into a playful flip-and-match challenge, where participants revealed and paired different products from Alsaif Gallery’s Eid range.
  • The interactive game brought gamification and brand storytelling together—keeping audiences entertained while subtly showcasing the festive collection.

This AR filter was not just a game; it was a digital celebration, seamlessly blending culture, brand storytelling, and cutting-edge tech.

Why Social AR Experiences Work for Brands

AR filters have evolved into powerful marketing tools, especially during high-engagement seasons like Ramadan and Eid. They offer:

  • Immersive Brand Engagement: Audiences don’t just see products; they interact with them.
  • Viral Potential: Filters are naturally shareable, extending reach organically.
  • Memorable Experiences: Games and playful challenges ensure higher recall compared to traditional ads.
  • Platform-Native Integration: AR filters live within social media platforms, making them accessible without downloads or extra steps.

For Alsaif Gallery, this meant delivering a festive message that was not only seen, but also experienced by their audience.

Campaign Impact

The festive AR filter drove strong participation and brand engagement, helping Alsaif Gallery:

  • Strengthen its digital-first brand presence during Eid.
  • Create an emotional connection with audiences through interactivity.
  • Showcase its product range in a creative and culturally relevant way.

AliveNow: Your Partner for Immersive Tech Campaigns

At AliveNow, we specialise in creating AR, VR, MR, gaming, and Gen AI experiences for brands and agencies worldwide. With a proven track record of delivering engaging campaigns across industries, we help marketing teams and agencies unlock new ways to connect with audiences.

Whether it’s a festive activation like this Eid AR filter, or a large-scale gamified campaign, AliveNow is your partner for cutting-edge creative tech solutions.

👉 Explore more of our work here:www.alivenow.in

Closing Thoughts

The Eid AR filter for Alsaif Gallery exemplifies how technology can make cultural celebrations more interactive and meaningful for audiences. By combining festive spirit with immersive play, AliveNow helped Alsaif Gallery not just market their products, but create a joyful digital memory for their customers.

As brands look for ways to stand out in cluttered digital spaces, AR-powered experiences are proving to be the bridge between storytelling, interactivity, and brand love.

IMPORTANT – While this may be an Instagram AR experience, the same experience can be built or re-created for brands on Snapchat, TikTok or Web based AR. As Instagram AR does not support AR filters from brands any more, we can build this as a Snap AR lens, TikTok Branded Effect or Web AR experience.

AliveNow
RushaliAuthor