How Discovery Kids Launched a New Program with Viral Social AR!

Introduction: The Future of Brand Engagement is Interactive

In today’s hyper-competitive digital landscape, capturing and sustaining audience attention is the ultimate challenge for marketing leaders and agency partners globally. Static posts and traditional ads are no longer enough. The mandate is clear: be interactive, be innovative, and be shareable.

At AliveNow, we are a global creative tech studio that lives at the intersection of creativity and cutting-edge technology. We specialize in building next-generation digital experiences, from Web-Based Games and Gen AI Campaigns to immersive AR, VR, and MR solutions. Our mission is to transform brand briefs into viral, measurable campaigns.

Today, we’re diving into a successful case study that perfectly illustrates the power of creative tech: our innovative Social AR Quiz Filter for Discovery Kids.

The Challenge: Generating Buzz for a New Program

Discovery Kids, a leader in educational and entertaining content, needed a dynamic and fun way to promote the launch of a new program. The goal wasn’t just awareness—it was deep, joyful, and memorable engagement that would naturally leverage the social sharing ecosystem.

They required a solution that was:

Highly Interactive: Moving beyond simple taps or swipes.
Native to Social Platforms: Allowing for easy, organic discovery and sharing.
Thematic: Tying directly into the show’s content with a quiz format.

The AliveNow Solution: Innovation in Gesture-Based Social AR

Our team designed and deployed a custom Gesture-Based Social AR Quiz Filter that turned the user’s face into the game controller.

The mechanics were simple but brilliant:

To answer YES: Users simply nod their head.
To answer NO: Users open their mouth.

This solution wasn’t just another quiz; it was a physical, non-verbal interaction that immediately set it apart. By moving the quiz from a thumb-tap to a natural physical gesture, we amplified the fun factor and created moments that were inherently entertaining to watch and share.

Technology Highlight: The filter leveraged advanced face-tracking capabilities to accurately detect specific head and mouth movements, instantly translating them into quiz answers. This seamless, novel interaction is what drives the campaign’s viral potential.

The Experience in Action

See the filter and the engaging experience in the video below. Marketers and agency leads will appreciate how quickly and effectively this technology communicates the brand’s message while delivering pure entertainment.

Why Creative Tech is Non-Negotiable for Modern Marketing Leaders

For our target audience—marketing professionals and agency partners—this campaign serves as a blueprint for success in the attention economy.

1. Maximizing Shareability & Virality:

A gesture-based AR filter provides a “wow” moment. When a user posts a video of themselves nodding or opening their mouth to answer a quiz, it’s not just an ad, it’s performance art. This higher level of novelty ensures higher organic reach and lower customer acquisition costs.

2. Deepening Brand Recall:

By physically involving the user in the interaction, the campaign creates a stronger neural link with the brand and the new program. The memory of the interactive experience outlasts the memory of a passive ad.

3. Future-Proofing Campaigns:

Creative tech is not a trend; it’s the foundation of Web3 and the spatial internet. Partnering with a studio like AliveNow ensures your brand is fluent in the technologies that will define the next decade of marketing—whether it’s Gen AI for content scale, VR for product demos, or Web-Based Games for continuous engagement.

Partner with AliveNow for Your Next Creative Leap

The Discovery Kids AR Quiz campaign is just one example of how a custom, creative tech solution can achieve phenomenal results for a brand launch. We handle the entire creative-to-deployment process, ensuring your campaign is technically flawless and strategically sound.

If you are a brand leader seeking to integrate AR, VR, Gen AI, or immersive gaming into your next marketing brief, or an agency looking for the right creative tech partner to collaborate on a client’s vision, we’re ready to build something remarkable with you.

Let’s transform your next brief into a global success story.

To explore more of our successful campaigns and see our full suite of creative tech solutions, visit us at AliveNow’s Website.

IMPORTANT – While this may be an Instagram AR experience, the same experience can be built or re-created for brands on Snapchat, TikTok or Web based AR. As Instagram AR does not support AR filters from brands any more, we can build this as a Snap AR lens, TikTok Branded Effect or Web AR experience.