How Gamification Helped Landmark Group’s Homecentre Connect with Consumers Through Education and Fun
Introducing a product range to consumers can be challenging, especially when aiming to educate without overwhelming or pushing aggressive sales. AliveNow partnered with Landmark Group’s Homecentre to launch a brilliant solution: an interactive gamified newsfeed experience that educates users while keeping them entertained and engaged. In this innovative web-based game, users first watch short videos […]
Introducing a product range to consumers can be challenging, especially when aiming to educate without overwhelming or pushing aggressive sales. AliveNow partnered with Landmark Group’s Homecentre to launch a brilliant solution: an interactive gamified newsfeed experience that educates users while keeping them entertained and engaged.
In this innovative web-based game, users first watch short videos highlighting common causes of sleep issues, then answer simple questions to test their knowledge. The game reinforces learning with correct answers and eventually rewards successful participants with vouchers to purchase Homecentre merchandise—creating a non-intrusive path to brand recall and product sales.
What Makes This Gamified Experience Effective
- Consumer Education Through Engagement: Instead of typical ads, users learn about sleep health in an interactive, digestible format that respects their attention.
- Non-Aggressive Marketing: The game avoids hard sells, focusing instead on genuine value and trust-building.
- Reward-Driven Motivation: Vouchers tied to game success incentivize participation and translate interest into purchase action.
- Mobile and Social Friendly: Optimized for newsfeed consumption, the game fits naturally where users spend time.
Brand & Agency Benefits
- Higher Brand Recall: Educational content combined with interactive play anchors Homecentre’s expertise and products in consumer memory.
- Increased Engagement: Gamification boosts time spent with content, encouraging deeper brand interaction.
- Positive Brand Associations: Offering helpful advice on sleep issues builds goodwill and positions Homecentre as a caring brand.
- Sales Conversion Uplift: Voucher rewards turn engagement into concrete commerce opportunities.
- Data Insights: Game responses and participation metrics help refine future messaging and targeting.
Technology Behind the Campaign
- Hyper Casual Newsfeed Game: Lightweight gameplay designed for easy consumption on social feeds and mobile devices.
- Video and Quiz Integration: Seamless streaming of educational videos paired with engaging question rounds.
- Reward Mechanism: Integrated voucher system to track and deliver consumer incentives.
- Cross-Platform Compatibility: Runs smoothly across multiple devices and social media platforms, maximizing reach.
Why Gamification Works for Product Range Awareness
Gamification transforms passive content consumption into active learning and engagement. By blending education with fun challenges and rewards, brands like Homecentre create memorable consumer journeys that drive loyalty and sales without turning audiences off with traditional pushy advertising.
Conclusion: Redefining Consumer Engagement with Gamified Education
The Landmark Group’s Homecentre campaign exemplifies how brands can illuminate product benefits and lifestyle relevance through immersive, value-driven gamified experiences. For marketers looking to foster genuine connections while boosting brand recall and conversions, this model is a winning formula.
About AliveNow
AliveNow is a creative technology studio specializing in digital gamification, AR/VR experiences, generative AI, and social interactive campaigns. We partner with forward-thinking brands and agencies globally to craft innovative marketing solutions that engage and convert.Learn more at www.alivenow.in.