How Jockey’s Interactive Game Engaged Consumers and Elevated Product Awareness
Even well-known brands like Jockey face challenges in shifting consumer perceptions—specifically, the misconception that it’s only a sportswear brand. To tackle this and showcase the versatility of their bra range, Jockey partnered with AliveNow to launch “The Perfect Match,” a visually stimulating, hyper casual newsfeed game. In this super engaging digital experience, players try to […]
Even well-known brands like Jockey face challenges in shifting consumer perceptions—specifically, the misconception that it’s only a sportswear brand. To tackle this and showcase the versatility of their bra range, Jockey partnered with AliveNow to launch “The Perfect Match,” a visually stimulating, hyper casual newsfeed game.
In this super engaging digital experience, players try to find the right bra that matches each outfit, aided by visual and auditory cues that reinforce learning and brand recall. The game combines education with entertainment, encouraging repeated play and naturally leading to higher awareness and sales—without aggressive marketing or intrusive selling tactics.
What “The Perfect Match” Game Is
- Hyper Casual Newsfeed Game: Catchy, easy-to-play format perfectly suited for mobile social feeds.
- Engaging Drag-and-Drop Mechanics: Players match bras from the Jockey collection to different outfits, making product education feel fun and intuitive.
- Multisensory Reinforcement: Visual highlights and sound cues guide players and improve retention.
Brand & Agency Benefits
- Shift Consumer Perceptions: Moves beyond the stereotype of Jockey as only sportswear by showcasing diverse bra categories relevant for everyday looks.
- Increase Brand Recall and Affinity: Interactive gameplay deepens emotional and cognitive connections to the full product range.
- Drive Repeat Engagement: Leaderboards and social media shoutouts for top scorers encourage continued interaction and word-of-mouth.
- Boost Trial and Conversion: Product discovery within gameplay creates a natural bridge to purchase for informed consumers.
- Cross-Platform Reach: Seamlessly integrated into Jockey’s existing social and digital channels maximizing audience access.
Technology Behind the Campaign
- Developed as a newsfeed smartapp game designed for high accessibility and fast loading on social platforms.
- Incorporates drag-and-drop UI for intuitive mobile interaction.
- Combines visual and audio cues for immersive, multi-channel brand storytelling.
- Built for compatibility across mobile devices and social media platforms ensuring broad engagement.
Why This Gamified Experience Works
By blending education about product versatility with playful, shareable gameplay, “The Perfect Match” creates a sticky, enjoyable consumer journey. AliveNow’s thoughtful approach ensures that learning about bras feels natural—and fun—leading to elevated brand perception and consumer loyalty.
Conclusion: Empower Your Brand with Gamification
Jockey’s campaign illustrates how FMCG and fashion brands can leverage creative gamification to inform, engage, and convert consumers—turning product discovery into memorable moments. For marketers seeking innovative and effective ways to build brand connection, this model offers a clear path to success.
About AliveNow
AliveNow is a global creative technology studio specializing in immersive AR/VR, generative AI, interactive games, and social digital campaigns. We help brands worldwide craft experiences that captivate audiences and drive measurable results.Learn more at www.alivenow.in