How Sharaf DG & Microsoft Copilot Engaged Audiences with an Immersive Web-Based Game by AliveNow
Description:Discover how AliveNow crafted Circuit Surf-ace, a captivating hyper-casual game for Sharaf DG and Microsoft Copilot to highlight product features, boost engagement, and drive conversions through a fun, gamified experience deployed within the Shopee In today’s crowded digital marketplace, brands must find innovative ways to capture consumer attention while educating users about their products. At […]
Description:
Discover how AliveNow crafted Circuit Surf-ace, a captivating hyper-casual game for Sharaf DG and Microsoft Copilot to highlight product features, boost engagement, and drive conversions through a fun, gamified experience deployed within the Shopee
In today’s crowded digital marketplace, brands must find innovative ways to capture consumer attention while educating users about their products. At AliveNow, a global creative tech studio, we pride ourselves on delivering cutting-edge web-based experiences that blend creativity with technology.
Our recent collaboration with Sharaf DG and Microsoft Copilot is a testament to how gamified campaigns can elevate brand engagement, increase product awareness, and create memorable consumer interactions.
The Challenge: Making Microsoft Copilot’s Features Stand Out
Sharaf DG, a leading electronics retailer, partnered with Microsoft Copilot + PC to launch a campaign that needed to be fun yet informative. The goal was to highlight key features of Microsoft Copilot, a revolutionary AI-powered assistant for PCs, in a way that captivated and educated users during their shopping journey.
They wanted a digital experience that was easily accessible, integrated seamlessly into their existing platforms, and incentivized users to interact deeply with the product features.
AliveNow’s Solution: Circuit Surf-ace — A Futuristic Gamified Adventure
AliveNow created Circuit Surf-ace, a web-based branded hyper-casual game, designed to be both engaging and educational. Accessible directly within the Sharaf DG app and website, and uniquely deployed in the Shopee app ecosystem, this game invited users to control their friendly robot mascot, Astro, navigating a vibrant, futuristic digital landscape.
Players collected Microsoft Copilot’s innovative features while skillfully avoiding obstacles — a playful yet rewarding way to learn about the product’s capabilities. Incentives such as exciting prizes and vouchers motivated users to keep playing and discovering more features.
Key Features of Circuit Surf-ace:
- Cross-platform Web Game: Accessible on mobile and desktop, integrated directly into Shopee and Sharaf DG apps for maximum reach.
- Engagement-driven Mechanics: Hyper-casual gameplay ensures easy pick-up-and-play appeal, suitable for all user segments.
- Product Feature Integration: Seamless incorporation of Microsoft Copilot’s capabilities into gameplay, reinforcing brand messaging.
- Reward-based Incentives: Prizes and vouchers encouraged repeat interactions and deeper engagement with the product.
- Futuristic, Immersive Visuals: A digital world that reflects Microsoft’s innovative technology ethos, enhancing brand recall.
Why Web-Based Games Are Game-Changers for Brands
This campaign underscores why web-based branded games are a powerful tool for marketers:
- Low Friction: No downloads required — immediate access to gameplay increases participation rates.
- Shareability: Easy to share and embed across digital channels, amplifying organic reach.
- Data-Driven Engagement: Ability to track user behavior and optimize campaigns in real-time.
- Cost-effective Innovation: Compared to traditional advertising, gamified experiences offer higher engagement at lower costs.
About AliveNow — Your Partner in Creative Tech Innovation
At AliveNow, we specialize in delivering transformative marketing campaigns through web-based games, AR/VR/MR experiences, Gen AI integrations, and immersive interactive content. We cater to brands, agencies, and marketers seeking to elevate their engagement through technology-driven creativity.
Whether you’re looking to build captivating AR activations, gamified campaigns, or futuristic metaverse experiences, our expert team brings your brand stories to life with innovation and impact.
Watch The Circuit Surf-ace Campaign In Action
Experience the magic and innovation of the Circuit Surf-ace game by watching the gameplay video below:
Final Thoughts
The success of the Sharaf DG and Microsoft Copilot campaign showcases how blending creativity, technology, and user-centric design creates memorable marketing experiences that drive results. If you’re a marketing leader or agency professional eager to harness the power of creative tech, AliveNow is ready to partner with you.
Get in touch today to explore how we can bring your next innovative campaign to life.
To explore more of our work or learn about our services, visit alivenow.in.
If you want a deeper discussion on how gamification can transform your marketing strategy or need help conceptualizing an AR/VR experience, reach out—our global creative tech experts are here to help.