How Social Media is Changing Relationships: Economic Times Article

A comprehensive article by Mr. D. ShivaKumar (MD, Nokia India) discusses how social media has transformed the branding space in India. Reading this article convinces you that your brand’s message is not controlled fully by you any more, as thousands of tweets, Facebook shares and YouTube video views, etc shape how a brand is perceived. Mr. ShivaKumar also underscores two important points about how social media is changing the source of trust and how social media is changed the way news is reported. Recently, we shared another piece on the AliveNow blog titled, 5 ways that social media is changing our lives and even this article discusses the same issue.

You can read the full article at Economic Times by clicking here