How to measure Social Media ROI
In another great piece at Mashable.com, Christina Warren talks about various mechanisms to measure ROI in social media. In a startling statistic, she says that almost 84% of social media programs don’t measure return on investment (ROI).
She says, “Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track.” So anyone in the business of social media should definitely read this article.
We at AliveNow recognized the need to measure and analyze social media spend for business’s. For this reason, we offer comprehensive social media analytics and ROI reports with all our packages. In fact, we use many of the tools mentioned in the Mashable article itself. You canclick here to learn more about the social media analytics and social media ROI numbers that we share with our clients. Read more about this and ask us for a free Social Media Analytics Report by clicking here