Lighthearted and funny social AR campaign for HDFC Bank that turns you into the products you could get!

Festive seasons always bring a surge of brand activity, but cutting through the clutter requires something fun, surprising, and interactive. That’s exactly what HDFC Bank set out to do for its Festival Treats campaign—by turning everyday shoppers into… TVs, suitcases, bikes, and more!

HDFC Bank wanted to promote its exciting Festival Treats—special seasonal offers available across categories such as electronics, travel, lifestyle, and more. Rather than opting for traditional static communication, the brand embraced Social Augmented Reality to deliver the message in a totally unexpected format.

The AR lens transformed users into a variety of quirky 3D objects—from televisions to travel suitcases, motorbikes, and other items linked to the festive shopping season. Each transformation was paired with a corresponding HDFC offer, creating a fun but clear product-offer association.

By leveraging a highly shareable format, the campaign tapped into both awareness and virality, generating natural organic spread and encouraging repeat interactions.

While launched on Meta AR, the experience can easily be adapted for:

• TikTok AR
• Snapchat Lenses
• WebAR experiences

This makes it ideal for brands that want multi-platform consistency and large-scale reach.

The experience helped:

• Increase awareness of Festival Treats offers
• Create memorable associations between festive categories and HDFC Bank
• Encourage user-generated content
• Drive playful brand recall through humor and AR innovation

This is the power of creative tech—turning ordinary brand messages into extraordinary interactive moments.