Mahindra Hits 4 Lakh Impressions driving engagement via a hyper casual branded game social media!

In today’s fast-evolving marketing landscape, brands are constantly exploring new and innovative ways to connect with their audiences. With consumer attention spans getting shorter, interactive and gamified experiences have emerged as a powerful solution to capture attention and leave a lasting impression.

When Mahindra set out to amplify the launch of its Jeeto Strong campaign, AliveNow stepped in with a branded hyper casual game that not only brought the vehicle’s features to life but also delivered impressive engagement metrics quickly.

Campaign Objective

Mahindra wanted to highlight the key performance features of the Jeeto Strong — its incredible braking system, high load capacity, and smooth performance. Instead of relying solely on traditional ads, the brand looked for an interactive storytelling format that would both educate and entertain audiences.

That’s where AliveNow came in, and a hyper casual game was the perfect medium to engage social media users and highlight product features in a fun and memorable way.

The Execution: Mahindra Jeeto Strong Game

The game was designed as an easy-to-play, web-based experience that could be seamlessly deployed across social media campaigns and anywhere you could promote a URL. By gamifying the vehicle’s standout features, users were able to experience the strength and reliability of Jeeto Strong in a playful and immersive manner.

Check out the campaign video below:

Impact and Results

The campaign was a resounding success. In the first few weeks alone, the game generated over 4 lakh impressions, demonstrating the power of gamified marketing in driving attention and engagement.

More importantly, the campaign showed how gamification can help drive lead generation, data collection and create a lasting impression on your potential buying audience — turning technical features like load capacity and braking efficiency into relatable, interactive, and enjoyable experiences for consumers.

Why Branded Games Work for Marketing Campaigns

This campaign is yet another example of why branded hyper casual games are fast becoming a preferred format for marketers and agencies:

• Interactive storytelling: Games offer hands-on engagement with brand narratives.
• High recall value: Experiences are remembered far longer than static ads.
• Scalable reach: Web-based games can be distributed across platforms like Facebook, Instagram, and paid media.
• Versatility: From automotive to retail, FMCG to entertainment, branded games work across industries.

Conclusion

The Mahindra Jeeto Strong campaign demonstrates how a simple yet well-executed branded game can go beyond traditional marketing, driving both impressions and engagement while effectively showcasing product features. For marketers and agencies looking to connect with today’s digital-first consumers, gamification isn’t just an add-on—it’s a must-have strategy.