Newsfeed SmartApps are Interactive Posts on the Facebook Newsfeed.
Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed Smartapps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution for their clients.
Havas Chicago worked with us to launch a Newsfeed SmartApp for AutoZone USA where users could scratch to reveal a new product and unlock a link for a discount. This is a great way to use newsfeed apps for coupons and promotions.
Ogilvy Singapore worked with Newsfeed SmartApps to launch a creative activation for Qantas Airlines’ Syndey Adventure promotion. Right in the facebook newsfeed, users could choose a sydney adventure that interested them.
Cheil’s London office used newsfeed apps twice for Samsung UK. For both the Samsung Galaxy S5 and S6 launches they used newsfeed apps in very creative ways. With Newsfeed apps they had a split screen with a live stream on the left and twitter clues on the right about where the Galaxy phone’s were hidden and the first user to find the phones in different cities won the phone.
Omnicon Dubai deployed Newsfeed SmartApps for Ramadan as clients like Pepsi and 7up used it to convey wishes and spread the celebratory mood. Another brilliant use of newsfeed app was by Starcom’s Dubai office when they used it for Kraft foods during Ramadan. In one post they had a calender with 30 dates and each date had 3 recipe videos. So in one post or status update, Kraft achieved something quite amazing – they had 90 videos that users could view.
Newsfeed SmartApps solves many problems both on the client and agency side. Clients are looking for new and creative ways to engage with their Facebook audience and agencies too are looking for fresh and innovative ways to communicate with the large audience the brand speaks to on Facebook. Keep checking the newsfeed smartapps facebook page for new and interesting apps we launch. Get in touch with your requirements and we’ll be happy to help!