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Oreo El Habba: Bringing Sweet New Traditions to Ramadan with AliveNow’s Interactive Experience
Hyper-Casual Branded GamesRamadan Marketing

Oreo El Habba: Bringing Sweet New Traditions to Ramadan with AliveNow’s Interactive Experience

Author - Sneha
September 16, 2025
3 min read

This Ramadan, Oreo El Habba invited fans to add a special twist to their Iftar celebrations through a web-based hyper casual experience created by AliveNow. Fans were encouraged to share their own unique Oreo dessert recipes, snap photos of their creations, and download beautifully designed custom posters that showcased their culinary masterpieces. Alongside user-generated treats, […]

This Ramadan, Oreo El Habba invited fans to add a special twist to their Iftar celebrations through a web-based hyper casual experience created by AliveNow. Fans were encouraged to share their own unique Oreo dessert recipes, snap photos of their creations, and download beautifully designed custom posters that showcased their culinary masterpieces.

Alongside user-generated treats, Oreo also featured chef-curated recipes, inspiring everyone to discover new ways to make Ramadan even sweeter, fostering family togetherness and joyful sharing.

Campaign Highlights: Celebrating Creativity and Family Togetherness

  • Users could submit personal Oreo dessert recipes through an engaging web interface.
  • Participants uploaded photos of their homemade treats, adding a social and visual element.
  • The platform generated customizable posters featuring the user’s recipe and photo, perfect for sharing on digital channels.
  • A curated recipe collection provided inspiration for families eager to experiment in the kitchen.
  • The experience combined celebration, creativity, and community under a festive Ramadan umbrella.

AliveNow’s solution brought flavor and tradition to life in a digital form accessible to Oreo fans everywhere.

AliveNow’s Hyper Casual Web-Based Approach

AliveNow delivered an experience that was:

  • Mobile-friendly and intuitive for easy access anytime, anywhere.
  • Designed to maximize user-generated content, empowering fans to become co-creators.
  • Integrated smooth photo uploads with personalized poster generation.
  • Scalable to handle large simultaneous users seamlessly during Ramadan.
  • Matched Oreo’s brand voice of fun, family, and celebration flawlessly.

This campaign highlights how simple, interactive web tools can foster deep emotional engagement within festive campaigns.

Why User-Generated Campaigns Win During Festivals

  • Invites personal involvement, making consumers feel part of the brand story.
  • Social sharing of personalized creations fuels widespread organic reach.
  • Reinforces positive brand associations rooted in cultural traditions.
  • Launches communities of engaged brand advocates through shared passion.
  • Provides actionable insights into audience preferences and participation.

AliveNow creatively combines technology and culture to turn audiences into active participants.

Campaign Impact: Oreo’s Recipe for Ramadan Success

  • Generated thousands of recipe submissions and custom posters.
  • Elevated brand interaction with culturally relevant, meaningful content.
  • Fuelled joyful moments among families and fans across markets.
  • Amplified social media buzz and digital community growth.
  • Strengthened Oreo’s reputation for innovation and connection in festive marketing.

Discover More Ramadan Innovations by AliveNow

AliveNow crafts creative technology solutions that transform cultural celebrations into immersive brand stories. From hyper casual web games to AR and AI-powered experiences, we help brands engage deeply during festive seasons and beyond.

About AliveNow

AliveNow is a global creative technology studio delivering award-winning web games, AR/VR, generative AI, and interactive campaigns. We power creative marketing for brands and agencies worldwide.Discover more at www.alivenow.in.

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