AliveNow and Adhvith Dhuddu (CEO) make it to the India Today top 20 Young Entrepreneurs list!

It sure is a proud moment for AliveNow! What started as a project and sort of an experiment in Adhvith’s home library has grown to being one of India’s leading social media agency servicing brands in India and abroad. Adhvith Dhuddu, 25, is the youngest of the top 20 entrepreneurs in India Today’s list of Young Entrepreneurs in India. All credit for this tremendous achievement goes to the superb team at AliveNow who have done some fabulous work for the various brands they’ve worked on! Account managers, developers, designers, strategists and content...

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4 emerging trends of the Real-Time web

A great article by Bernard Moon who talks about 4 emerging trends of the real time web. Real time search got a huge boost in the last few weeks as Microsoft and Google were scrambling to sign deals with twitter for enhanced search results. Although real time search in still in it’s infancy, it’s already creating waves as many news stories are reported first on micro blogging sites like twitter. There’s always a lot of hype surrounding Google products, but with Google Wave I feel the hype is deserved as...

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Should your company use Social Media Marketing?

A very well written article about whether or not social media marketing should be a part of a company’s marketing and branding mix. The author discusses many aspects like whether or not your target audience is social media savvy, strategies to ensure that your brand is protected, some advantages of outsourcing social media, etc. A must read for marketing managers and company executives who are exploring the option of including social media in their marketing and branding strategies.

Read the full article here on Amit Agarwal’s blog at labnol.org

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Facebook reveals it’s next six months of platform features

Facebook has just published a detailed roadmap of the features it expects to add to its Platform over the next six months, along with projected launch dates. While the roadmap is intended largely for developers of applications – both on Facebook and on third-party sites and mobile apps using Facebook Connect – it gives users an idea of how we might interact with these apps in the future. Some pieces that sound intriguing:

Click here to read the full article on Mashable

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The Internet turns 40 today!

I remember when I first saw it. My dad called me over to his office, where he had a x86 PC with a 1200 bit/s modem, which I’d mostly used for games (I was 15 at the time) and connecting to various BBS‘. He said: there’s this new thing, they call it the Internet. I think it’ll be really important.

What can you do with it, I asked? You can see what’s on other computers, far away, he said. You can do it via Gopher, or FTP, or Cello (the...

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How to measure Social Media ROI

In another great piece at Mashable.com, Christina Warren talks about various mechanisms to measure ROI in social media. In a startling statistic, she says that almost 84% of social media programs don’t measure return on investment (ROI).

She says, “Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI...

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