Play, Discover, and Score High: Lenovo Legion AR Experience

Lenovo Legion’s passion for delivering exceptional gaming performance deserved an equally immersive and fun marketing campaign. AliveNow designed a dynamic Instagram* AR filter game that invites users to play, learn, and unlock new features of the Lenovo Legion laptop—all while having a blast competing for the highest score.

This gamified social AR experience brings Lenovo’s cutting-edge tech closer to consumers by making complex product attributes accessible and enjoyable through interactive play on Instagram, increasing brand affinity and social engagement.

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What the Lenovo Legion Instagram* AR Filter Game Is

• Interactive Gameplay: A fun challenge where users interact via the Instagram camera, completing tasks tied to revealing the laptop’s features (such as keyboard effects, cooling system, and display quality).
• Immersive AR Effects: High-quality 3D animations and realistic effects bring key components of the Legion laptop to life around the player.
• Social Sharing: Users can share their scores and AR experiences on Stories, driving virality and peer influence.

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Brand & Agency Benefits

• Educates through Entertainment: Seamlessly imparts knowledge about technical features in an enjoyable, digestible format.
• Boosts Social Engagement: Encourages organic sharing and conversations around the Lenovo Legion gaming brand.
• Aligns with Tech-Savvy Audiences: Appeals directly to gamers and technology enthusiasts active on Instagram.
• Frictionless Access: Runs natively within Instagram with no need for downloads, maximizing participation.
• Data Insights: Captures user interaction patterns for ongoing campaign refinement and targeting.

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Technology Behind the Experience

• Social AR: Robust face tracking, environmental effects, and seamless camera integration.
• 3D Animation and Real-Time Rendering: Creates a realistic representation of Lenovo Legion’s hardware features.
• Lightweight and Responsive Design: Ensures smooth user experience on diverse devices and network conditions.

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Why This Experience Works

By marrying a hyper casual game format with detailed product insights, Lenovo’s campaign breaks away from dry tech demos and creates an engaging journey that gamers and tech lovers enjoy. AliveNow’s design balances fun with education, making the technical accessible and exciting.

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Conclusion: Engage and Educate with Interactive AR Gaming

For brand marketers and campaign managers, the Lenovo Legion Instagram AR filter game demonstrates how combining interactive AR with gamification can build engagement, elevate product storytelling, and generate buzz among core target audiences.

*IMPORTANT – While this may be an Instagram AR experience, the same experience can be built or re-created for brands on Snapchat, TikTok or Web based AR. As Instagram AR does not support AR filters from brands any more, we can build this as a Snap AR lens, TikTok Branded Effect or Web AR experience.

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About AliveNow

AliveNow is a global creative technology studio specializing in AR/VR, generative AI, hyper casual games, and immersive experiences. We help brands worldwide craft campaigns that truly engage and convert.

Find out more at www.alivenow.in