Prime Video’s Poacher: An Immersive Gaming Experience to Raise Awareness on Elephant Poaching
At AliveNow, we pride ourselves on blending creativity with cutting-edge technology to craft experiences that go beyond conventional marketing. One such campaign we’re especially proud of is our collaboration with Prime Video for their gripping release, Poacher. To raise awareness about the urgent issue of elephant poaching while driving excitement around the show, AliveNow developed […]
At AliveNow, we pride ourselves on blending creativity with cutting-edge technology to craft experiences that go beyond conventional marketing. One such campaign we’re especially proud of is our collaboration with Prime Video for their gripping release, Poacher.
To raise awareness about the urgent issue of elephant poaching while driving excitement around the show, AliveNow developed a web-based hyper casual game that let users step directly into the story’s world in a powerful, interactive way.
Stepping Into the World of Poacher
The experience begins in a 360° virtual forest, where players find themselves surrounded by majestic elephants. The mission is simple yet emotionally charged—rescue as many elephants as possible before time runs out.
But here’s the twist: no matter how hard you try, you cannot save them all. This poignant design choice mirrors the real-life tragedy of elephant poaching, delivering a stark and unforgettable reminder of what’s at stake.
AliveNow’s Solution: Web-Based Hyper Casual Gaming
To bring this campaign to life, AliveNow built a lightweight, browser-based hyper casual game that required no downloads and could be launched instantly from social media platforms on the in-app web browser.
- Accessible on any device – whether mobile or desktop
- Seamlessly shareable – perfect for viral spread across Prime Video’s social channels
- Immersive yet simple – a balance of playability and storytelling impact
This made the experience engaging for users globally, while ensuring the campaign message remained front and centre: the devastating impact of poaching.
Why This Campaign Stood Out
- Storytelling with Technology – Instead of just watching a trailer, audiences lived the emotions of Poacher through play.
- Purpose-Driven Engagement – The game doubled as both entertainment and a tool for raising awareness about wildlife conservation.
- Frictionless Experience – No downloads, no app stores—just click and play.
- Global Reach – Web-based deployment ensured accessibility across geographies and platforms.
This campaign demonstrated how gamified marketing can go beyond promotion and become a meaningful part of the narrative itself.