Retail Revolution: How Nayomi Drove In-Store Engagement with a Web-Based Hyper-Casual Game
From Static Display to Dynamic Experience: The Power of In-Store Gamification In the increasingly crowded retail environment, capturing a shopper’s attention and increasing their dwell time is the ultimate metric of success. The challenge is moving beyond passive product displays to creating a truly engaging, educational, and memorable in-store experience. This is exactly the mission […]
From Static Display to Dynamic Experience: The Power of In-Store Gamification
In the increasingly crowded retail environment, capturing a shopper’s attention and increasing their dwell time is the ultimate metric of success. The challenge is moving beyond passive product displays to creating a truly engaging, educational, and memorable in-store experience.
This is exactly the mission the leading Middle Eastern innerwear and lingerie brand, Nayomi, presented to us. They sought a fun, engaging digital activation to highlight the versatility of their new bra collection and showcase their extensive inventory.
As a global creative tech studio, AliveNow specializes in bridging the gap between innovative technology and compelling creative strategy, utilizing solutions like Web-based Games, Gen AI, and AR/VR/MR campaigns. Our goal for Nayomi was to transform product discovery into an interactive adventure.
The AliveNow Solution: The Nayomi Fashion Edit Game
To meet Nayomi’s objective, we deployed a Web-based Branded Hyper-Casual Game—the perfect medium for accessible, instantaneous, and engaging retail activation.
Why a Branded Game? Nayomi chose this concept because it offered a unique way to showcase their entire inventory and, crucially, demonstrate the versatility of their product line through action, not just words.
The resulting game, the Fashion Edit Game, was a sleek, drag-and-drop experience.
Gameplay Designed for Product Education
- The Challenge: Players were tasked with matching a variety of Nayomi bras to different styles of evening gowns and outfits.
- The Outcome: By successfully matching the product to the occasion, the game visually reinforced the message that Nayomi’s collection is versatile and suitable for multiple occasions, effectively turning a quick shop into a comprehensive product lesson. The entire experience ran seamlessly on in-store screens, requiring no app download—a key benefit of a web-based solution.
Watch the Fashion Edit Game in Action
See how we blended stunning visuals with interactive technology to capture shopper attention and drive product education:
Why This Interactive Tech Campaign Drove Success
For brand marketers and agency partners evaluating creative tech solutions, the success of the Nayomi Fashion Edit Game lies in its strategic design:
- Visual Storytelling & 3D Elements: The activation leveraged high-impact visuals, including 3D elements and a visually amazing product carousel. This aesthetic appeal not only attracted shoppers but also elevated the perception of the brand and the quality of the product.
- High Appeal and Fun Factor: At its core, the game was fun and appealing. This entertainment value is what increased shopper engagement and significantly boosted dwell time, a critical challenge in retail environments.
- Seamless Versatility Showcase: The drag-and-drop mechanism was a simple, yet powerful, way to communicate a complex product message (versatility) far more effectively than any static signage could.
- Instant Deployment (Web-Based): Being a web-based hyper-casual game meant the solution was scalable and instantly accessible in-store without the friction of app downloads or platform restrictions.
Partner with AliveNow for Your Next Creative Tech Leap
The Nayomi Fashion Edit Game is a prime example of how creative tech, specifically branded hyper-casual games, can solve real-world marketing challenges like driving retail engagement and product education.
If you are a marketing leader or an agency executive looking to integrate state-of-the-art experiences—whether it’s AR/VR/MR, Web-based Games, or cutting-edge Gen AI campaigns—we are the creative tech studio to bring your vision to life.
Ready to transform your next brief into a successful, memorable activation?