Samsung’s Claw Machine Hyper Casual Branded Game Drives Massive Engagement Across 5 Regions!

Gamification continues to redefine how brands connect with audiences — and Samsung’s latest campaign is a great example. To create a fun and interactive digital experience, we designed and developed an exciting Claw Machine SmartApp game that captivated audiences across five regions in four languages.

The campaign, which was deployed across Samsung’s social media channels, transformed everyday scrolling into a moment of excitement and engagement.

Newsfeed SmartApps allows brands to deliver web-based interactive experiences directly within social media ads — no apps, no installs, no redirects.

For this campaign, Samsung’s audience encountered an exciting digital Claw Machine right inside their social feed. The goal? Grab three similar Samsung products using the virtual claw for a chance to win prizes.

The game was simple, intuitive, and instantly rewarding — the perfect blend of entertainment and brand engagement. It turned everyday scrolling into a fun, interactive moment that kept audiences coming back for more.

Localized for Scale: 5 Regions, 4 Languages

The campaign wasn’t just creative — it was strategically localized.
Deployed across five regions and translated into four languages, the SmartApp game reached diverse markets while maintaining a consistent, high-quality experience for all users.

This localization ensured that audiences could play and engage in their preferred language, leading to increased participation and stronger emotional resonance with the brand.

Key Highlights of the Campaign

• Playful Gamification: The claw machine mechanic evoked nostalgia and excitement, driving repeat plays.
• Seamless Accessibility: The game launched instantly from social media ads, removing all friction.
• Multi-language Reach: Delivered across 5 regions and 4 languages for broad, inclusive engagement.
• High Engagement Metrics: The campaign saw strong playtime, high replay rates, and vibrant user feedback.
• Brand Integration: Samsung’s product imagery was central to gameplay, enhancing recall in a natural, non-intrusive way.

Samsung’s Claw Machine campaign is a great example of how creative tech can bring joy, interaction, and measurable engagement to digital campaigns.

As digital experiences evolve, brands that embrace interactive, gamified, and localized storytelling will continue to win audience attention and loyalty.

These experiences are optimized for instant engagement, scalable deployment, and measurable impact — helping brands stand out in crowded digital environments.