Should your company use Social Media Marketing?

A very well written article about whether or not social media marketing should be a part of a company’s marketing and branding mix. The author discusses many aspects like whether or not your target audience is social media savvy, strategies to ensure that your brand is protected, some advantages of outsourcing social media, etc. A must read for marketing managers and company executives who are exploring the option of including social media in their marketing and branding strategies.

Read the full article here on Amit Agarwal’s blog at