Upgrade Your Shopping Game: Samsung’s LazMall Super Brand Day Scroll-to-Win
During Southeast Asia’s biggest online shopping event, Samsung’s LazMall Super Brand Day, AliveNow amplified the digital excitement with a unique web-based hyper casual game. Shoppers across Singapore, Thailand, Malaysia, Vietnam, Indonesia, and the Philippines were invited to try their “super scroll” skills—scrolling through a massive image of Samsung flagship products to reveal hidden deals and […]
During Southeast Asia’s biggest online shopping event, Samsung’s LazMall Super Brand Day, AliveNow amplified the digital excitement with a unique web-based hyper casual game. Shoppers across Singapore, Thailand, Malaysia, Vietnam, Indonesia, and the Philippines were invited to try their “super scroll” skills—scrolling through a massive image of Samsung flagship products to reveal hidden deals and unlock exclusive discounts.
This playful digital activation merged gaming and e-commerce, driving participation and making deal discovery more fun than ever!
Campaign Overview: Big Scroll. Big Rewards.
Designed for the region’s top shopping event, the campaign’s highlights included:
- Interactive super zoom scroll game: Shoppers navigated a continuous stream of Samsung products, zooming in for a close look at the lineup.
- Immersive experience: The intuitive scroll mechanic made users feel more connected to the products while gamifying the hunt for deals.
- Unlock instant rewards: By exploring the virtual lineup, users uncovered hidden promo codes, unlocking bigger discounts on Samsung phones, TVs, appliances, and more.
- Cross-market reach: Deployed for LazMall Super Brand Day in Singapore, Thailand, Malaysia, Vietnam, Indonesia, and the Philippines, ensuring localized engagement.
- Seamless activation: Users could participate simply by scanning a QR code displayed in-store, online, or at the end of campaign videos.
This digital-first campaign fused product discovery, gaming, and shopper excitement—all in one seamless flow.
AliveNow’s Solution: Engaging Web-Based Game Design
AliveNow delivered a custom, mobile-optimized web game offering:
- Fast loading and frictionless UX: No downloads or lengthy registration—just scan, play, and unlock savings.
- Eye-catching product visuals: High-resolution images showcased Samsung’s full product lineup creatively.
- Zoom-and-scroll mechanics: Kept users engaged as they searched for hidden deals throughout the virtual store.
- Instant win logic: Rewarded participation at every stage, increasing repeat plays and dwell time.
- Scalable deployment: Localized content and codes for multiple target markets in Southeast Asia.
AliveNow’s team combined playful design, robust backend, and intuitive flows to maximize campaign engagement and positive brand sentiment.
Gamification’s Power in E-Commerce and Brand Events
Hyper casual games can elevate any brand event by:
- Driving higher engagement and dwell time as users play and explore product stories.
- Incentivizing repeat visits and purchases through fun mechanics and instant gratification.
- Boosting social buzz as users share their wins and experiences.
- Providing deep data insights to marketers about consumer interests and behavior.
- Delivering measurable ROI on big retail occasions by turning shoppers into active participants.
AliveNow specializes in converting retail and e-commerce campaigns into interactive digital journeys—with creativity and impact.
Campaign Impact: Southeast Asia’s Shoppers Play to Save
- Thousands across six markets played for exclusive codes and discounts.
- Increased Samsung product visibility with memorable, game-driven engagement.
- Strong positive sentiment, with users sharing codes and sales tips online.
- Elevated Super Brand Day’s reputation as not just a sale, but an event.
- Showcased Samsung and LazMall as forward-thinking, shopper-centric platforms.
Partner with AliveNow for Digital Campaign Success
Leading brands and agencies partnering with AliveNow harness the power of web gamification, AR/VR, generative AI, and interactive storytelling for campaigns that deliver results regionally and globally.
Make your next brand event a sharable, fun, and high-ROI experience—powered by AliveNow.
About AliveNow
AliveNow is a global creative tech studio specializing in web games, AR/VR/MR, generative AI, branded experiences, and more. Working with brands and agencies worldwide, AliveNow builds digital moments that captivate, engage, and convert.Learn more at www.alivenow.in.