Why Marketing Tech is Your Secret Weapon for the Festive Season
Discover how brands are leveraging creative technology like Generative AI, AR, and gaming to cut through the noise, boost engagement, and create campaigns that truly resonate with customers. The Festival of Eyeballs The festive season in India is a defining period for brands. It’s a full-scale growth engine, where every company, from established giants to […]
Discover how brands are leveraging creative technology like Generative AI, AR, and gaming to cut through the noise, boost engagement, and create campaigns that truly resonate with customers.
The Festival of Eyeballs
The festive season in India is a defining period for brands. It’s a full-scale growth engine, where every company, from established giants to emerging players, is vying for a share of consumer mindshare and wallet. With heavy marketing spends and a deluge of traditional advertising, the challenge isn’t just about reaching your audience—it’s about captivating them.
In this hyper-competitive landscape, campaigns that rely solely on conventional methods risk getting lost in the noise. The most successful brands are the ones that move beyond passive engagement and create immersive, interactive experiences that delight and connect with their customers on a deeper level. This is where creative technology becomes your secret weapon.
Why Creative Tech Delivers Festive Wins
Creative tech is not just a buzzword; it’s a powerful tool for driving real, measurable results. As a global creative tech studio, AliveNow has seen firsthand how a strategic investment in these solutions can transform a campaign. Brands that boost their digital and creative tech budgets have seen engagement rates leap by up to 44%.
But why is this so effective, particularly during the festive season? The data speaks for itself:
- Augmented Reality (AR): Consumers are ready for it. A massive 93% want to use AR to shop, and shoppers are 65% more likely to buy after an AR interaction. It’s the perfect way to bring products to life, letting customers visualize items in their own space or “try on” a new look, all from their smartphones.
- Branded Gaming: The Indian market has a massive appetite for gaming, with branded games seeing 10% annual growth. A gamified experience can turn a fleeting moment of interaction into a lasting, playful way to drive brand recall and build an emotional connection with your audience.
- Generative AI (GenAI): This is the next frontier of personalization. GenAI integrations can create campaigns that are not only high-impact but also scalable, helping you achieve a high return on investment.
Elevating Your Festive Campaign with Creative Tech
Here are three ways to make your festive campaigns unforgettable, using the power of creative tech:
1. Personalized Experiences with Generative AI
Gone are the days of one-size-fits-all greetings. GenAI allows you to unlock a new level of customer engagement by turning passive consumers into active brand creators.
- AI-Powered Personalization on WhatsApp: AliveNow has developed GenAI solutions that transform a simple chat into a dynamic platform. Customers can co-create unique, shareable festive content, boosting organic reach and brand affinity.
- AI-Decorate Your Space with Festive Decor: Imagine a tool where users can simply upload a picture of their room and instantly receive a unique, beautifully decorated image with festive decor. This leverages AI to drive mass-scale user-generated content (UGC), creating authentic social buzz and lasting content from your audience.
2. Immersive Storytelling with Augmented Reality
The festive season is about emotion and storytelling. AR lets you create magical moments that resonate with your audience, whether through social filters or immersive web-based experiences.
- AR Games & Filters: AliveNow has partnered with brands like Cadbury, Oreo, Redbull, Spotify, Coca-Cola and several more, to create standout AR moments. This includes interactive packaging that comes to life, social media filters that turn users into brand characters, and immersive AR experiences that transform the user’s surroundings.
- AR-Driven Treasure Hunts: For a truly engaging experience, you can create a location-specific AR treasure hunt where users need to be in a certain area to find and unlock a festive surprise. This is an excellent way to drive both digital and foot traffic.
3. Gamification to Drive Engagement & Sales
Branded games provide a unique opportunity to keep your audience engaged for longer periods. They are snackable, creative, and can be used as a powerful campaign add-on or a standalone experience.
- Hyper-Casual Games: AliveNow’s games have an average time spent of 42-55 seconds per user and have achieved a 6-25% conversion rate. These games can be seamlessly integrated into your campaign to drive brand recall and even lead to direct sales conversions.
- Packaging-Led Activations: The packaging itself can become a gateway to an interactive experience. AliveNow has worked with brands like Oreo, Cadbury Dairy Milk Silk, Enfamil, Tata Tea, and more, to create pack-led gaming campaigns, turning a simple product into a fun, engaging experience.
Conclusion: Partnering for Festive Success
The festive season presents an unparalleled opportunity to connect with your audience. By moving beyond traditional media and embracing creative technology, you can make your campaigns more effective, more memorable, and more meaningful. Whether you’re a brand marketing team looking to innovate or an agency seeking the right tech partner, the key is to create experiences that are not just seen, but felt.
With a portfolio of over 1,200 branded games and 500+ AR experiences created for more than 800 brands and 450 agencies globally, AliveNow has a proven track record of delivering successful campaigns.
Ready to make your upcoming festive campaign a standout success?
Unleash the power of creative tech. Explore the deck and get in touch to see how we can bring your festive ideas to life!