With this Instagram AR Filter for Cadbury, Thank your Heroes in a Language of your Choice!

To thank all those who make our lives easier everyday, Cadbury Dairymilk rolled out a special range of wrappers with a “Thank You” inscribed on each. They also made these available in various regional languages to personalise the gesture.

To help them amplify this show of gratitude, we collaborated with Cadbury Dairymilk and created a beautiful AR Experience on Instagram and Facebook!

Once on this AR Filter, users would see chocolate cubes floating around their head, marked with 8 different regional languages. Upon tapping any of these cubes, the words “Thank You” would appear on the bar of Cadbury Dairymilk underneath their chin in the chosen language. Using this simple AR Filter, several users clicked pictures & recorded videos thanking their personal heroes to share the same with them.

Have someone special to thank? Send them a Virtual Thank You Bar of Cadbury Dairymilk in a language of your choice!

Try it on Instagram, here - https://bit.ly/2YT7Uko or on Facebook, here - https://bit.ly/3isv9td