upGrad collaborates with official Spark AR Partner, AliveNow, to launch four AR experiences on Instagram & Facebook for Virtual Graduation Ceremonies.

Walking across the stage, being awarded a hard-earned degree, graduation caps flying up in the air, are all moments students await. But with the global pandemic causing a diversion in this milestone, many universities have had to shift these ceremonies online - which haven’t lived up to the real experience, until now!

upGrad, South Asia’s largest online higher education company, partnered with AliveNow , an official Instagram Spark AR Partner to digitize this much-awaited regalia with Augmented Reality Filters on Instagram and Facebook!

In partnership with...

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Tata Group - A legendary run with J.N. Tata, an engaging game Conceptualized & Built by AliveNow’s Newsfeed SmartApps.

J.N. Tata is a legend who had an extra ordinary vision for India from all his experiences around the world. His vision gave birth to one of the prestigious companies of today’s time, the Tata Group. Tata group celebrated the 182nd birthday of the legendary J.N. Tata recently. To commemorate the celebrations, the group launched an interactive game to engage their fans. The game captured some key events and achievements made by J.N. Tata. The game path is filled with souvenirs related to these events and achievements which the users...

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An Interactive Tool built for Cadbury Dairymilk that lets you create Personalised #SayThankYou Cards this IPL Season

Cadbury Dairymilk re-launched its #SayThankYou Campaign this IPL season in partnership with the team - Mumbai Indians. This year, the brand wanted to give its fans a way to create personalised, digital #SayThankYou cards to thank all those who support them.

Here’s how we helped - we built and deployed a robust, digital tool, that lets users create #SayThankYou cards for up to 3 people at a time in 3 simple steps. They could upload pictures of people they want to thank, enter their names and pick a message for...

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BBC News collaborates with AliveNow to launch Instagram AR filters across six Indian languages.

BBC News, responsible for broadcasting news and current affairs around the world, offers global news in Indian language services in Hindi, Punjabi, Marathi, Gujarati, Tamil, Telugu. In collaboration with AliveNow , BBC News’ OOH campaign brought awareness to this offering through a campaign that encouraged its audience to ‘make more of their world’.

Through this Instagram Filter, we gave the users an opportunity to be a part of the BBC News billboard. They could see themselves in a regional BBC billboard, take a picture/ a video...

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With this Instagram AR Filter for Cadbury, Thank your Heroes in a Language of your Choice!

To thank all those who make our lives easier everyday, Cadbury Dairymilk rolled out a special range of wrappers with a “Thank You” inscribed on each. They also made these available in various regional languages to personalise the gesture.




To help them amplify this show of gratitude, we collaborated with Cadbury Dairymilk and created a beautiful AR Experience on Instagram and Facebook!

Once on...

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Marketing ideas for IPL using Augmented Reality (AR), Branded Hyper-Casual Games and more!

This IPL season, kickstart your campaigns with 30 innovative and immersive digital experiences, conceptualised by AliveNow. Ranging from Branded AR Filters for Snapchat, Instagram & Facebook, to highly versatile Branded Games and WebAR Experiences, these concepts will definitely boost your engagement with your audience and help disrupt the digital space!


AliveNow is a digital creative tech...

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Marketing ideas for Holi using Augmented Reality (AR), Branded Hyper-Casual Games and more!

This Holi, kickstart your festive campaigns with 17 innovative and immersive digital experiences, conceptualised by AliveNow. Ranging from Branded AR Filters for Snapchat, Instagram & Facebook, to highly versatile Branded Games and WebAR Experiences, these concepts will help amplify your campaigns and create unique ways to engage with your audience.


AliveNow is a...

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ICICI Bank’s Festive Bonanza Interactive Video Experience Designed & Built by AliveNow

Diwali is a joyful time in a typical Indian household. And while the Indian households were ready for the occasion, Shah Rukh Khan found himself in an unprepared set. So, he enlisted the help of the users on this interactive video to help decorate his set for the shoot, by using ICICI’s Festive Bonanza offers on their debit and credit cards. This interactive video experience allowed the user to decorate SRK’s set with a wide variety of products, from decorations and appliances to even gadgets and mobile...

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