Holi, the festival of colors, has always been synonymous with joy, connection, and vibrant expression. To capture this unique energy and translate it into the digital realm, we developed an immersive Snapchat AR Lens that invited users everywhere to celebrate Holi in a colorful, interactive, and shareable way. The core idea behind the campaign was […]

As financial transactions move increasingly online, protecting users from scams and phishing attacks has never been more critical. Emirates NBD, one of the leading banks in the region, took an innovative approach to raise awareness — by making education fun and interactive. In collaboration with AliveNow, the bank launched a unique Instagram AR filter quiz […]

In a world where attention spans are short and competition for consumer engagement is fierce, gamification has proven to be one of the most powerful tools in a marketer’s toolkit. During PhonePe’s Gold Rush campaign, we created a branded hyper-casual game that made learning about digital gold both fun and rewarding. This innovative campaign perfectly […]

UAE National Day is always a time of joy, pride, and spectacular celebrations across the Emirates. This year, AliveNow added a magical layer to the festivities — an innovative Snapchat AR Lens that let people experience dazzling fireworks in the sky, wherever they were. In this creative tech experience, users simply opened Snapchat, pointed their […]

For Samsung Greece, we created a joyful and interactive Augmented Reality filter during the Christmas season — designed to bring smiles, drive engagement, and spread festive cheer. This light hearted AR filter allowed users to discover “Which Samsung product is your Christmas special?” — turning a simple social interaction into a fun brand moment that […]

Capturing Attention in a Content-Heavy World Young mothers scrolling through Instagram are inundated with content every day. To stand out, Horlicks partnered with AliveNow to craft an Instagram AR filter game that was both fun and educational. The campaign provided an interactive way to learn about the health and nutritional benefits of Horlicks while engaging users in a […]

Transforming Beauty Shopping with Augmented Reality As beauty shoppers evolve, so do the experiences they seek from brands. Mikyajy, a leading cosmetics brand, partnered with AliveNow to deliver a Snapchat AR Lens that changed the way customers discover and shop for lipsticks. By leveraging virtual try-on technology, users could seamlessly explore a range of lipstick shades, see […]

Expanding Event Engagement with Custom GIFs For Fuel For India 2021 Meta’s flagship keynote event – Meta collaborated with AliveNow to launch a unique set of custom Instagram GIF stickers. This sticker pack empowered users and event attendees to level up their social sharing: as moments from the virtual event were posted to Instagram Stories, […]

Bringing Saudi Culture to the Digital Forefront with AR In celebration of Saudi National Day, Pepsi brought fans a fun, interactive experience that placed Saudi heritage and spirit at the center of the digital conversation. The campaign introduced a Spark AR filter on Instagram allowing users to select their favorite Saudi city and virtually try on cultural […]

How Oriflame Delivered Holiday Magic with Custom AR Wish-Lists Interactive Augmented Reality Meets Holiday ShoppingThis festive season, Oriflame launched a creative AR wish-list campaign that put holiday shoppers at the heart of the action. With an innovative Instagram AR filter, users could create their own Christmas wish-list by moving their heads left and right to […]