Turning Sales into Play: E-Commerce Gamification at Scale AJIO, one of India’s leading e-commerce fashion retailers, faced the classic challenge of every major sale event: how to cut through the noise and make “Big Bold Sale” discounts unforgettable. Instead of traditional banners and countdown timers, AliveNow developed a fully interactive 360° mobile game that transformed […]

Turning Diwali Greetings into Interactive Brand Moments Festive seasons are when emotions, generosity, and togetherness peak – making them some of the most important periods in the marketing calendar for brands across categories. To help brands tap into this opportunity, AliveNow built an interactive Diwali greeting experience, allowing users to create personalized, shareable digital cards […]

Oriflame, an internationally loved beauty and cosmetics brand, partnered with AliveNow, a global creative tech studio, to bring this vision to life with an immersive AR lipstick try-on experience deployed on Meta platforms. Designed to help users instantly visualize different lipstick shades, the experience blends beauty, interactivity, and cutting-edge augmented reality into a seamless product-exploration […]

When two global powerhouses like Manchester City and Midea come together, the opportunity for smart, tech-driven fan engagement is immense. To bring their partnership to life in a memorable, interactive, and globally scalable format, Manchester City and Midea collaborated with AliveNow to create a first-of-its-kind web-based interactive video experience. This campaign merged entertainment, gamification, and […]

Festive seasons always bring a surge of brand activity, but cutting through the clutter requires something fun, surprising, and interactive. That’s exactly what HDFC Bank set out to do for its Festival Treats campaign—by turning everyday shoppers into… TVs, suitcases, bikes, and more! HDFC Bank wanted to promote its exciting Festival Treats—special seasonal offers available […]

Ahlan Simsim is a beloved Arabic adaptation of Sesame Street, cherished by children across the Middle East for its heartwarming stories and educational content. To celebrate and amplify this cultural phenomenon, AliveNow designed an enchanting Instagram AR* filter that let kids and families click selfies alongside their favorite characters from the show. This charming filter […]

When the Euro 2020 football tournament kicked off, Pizza Hut Kuwait and AliveNow teamed up to delight fans with a uniquely interactive Instagram AR* experience—turning every selfie into a stadium adventure. The “Header Challenge” invited users to channel their inner football star by bouncing a virtual ball on their heads using just their camera. This […]

Netflix’s Navarasa is a one-of-a-kind anthology, weaving together nine unforgettable stories—each capturing a unique human emotion. To amplify its release, Netflix India, agency partner Creativeland Asia, and AliveNow, launched a powerful Instagram AR* experience that let fans become storytellers themselves. The interactive filter challenged users to capture and display their own versions of Navarasa’s nine […]

Country music is all about energy, fun, and community—so for the iHeart Country Music Festival, AliveNow cranked up the interactive excitement! The solution? A signature Instagram AR* filter game where users hopped their character from one bus to the next simply by opening their mouths. This social AR activation wasn’t just a hit with fans—many […]

For Mead Johnson’s Enfamil, communicating the science behind MFGM (Milk Fat Globule Membrane)—one of their key nutritional breakthroughs—required more than a brochure or presentation. They needed a format that would capture attention, simplify complex biological structures, and deliver a memorable learning experience. The Challenge: Make Complex Science Accessible and Engaging Enfamil sought a creative and […]