This Ramadan, Oreo El Habba invited fans to add a special twist to their Iftar celebrations through a web-based hyper casual experience created by AliveNow. Fans were encouraged to share their own unique Oreo dessert recipes, snap photos of their creations, and download beautifully designed custom posters that showcased their culinary masterpieces. Alongside user-generated treats, […]

Welcome to a new episode breakdown of Glimpse, AliveNow’s monthly showcase where we dive deep into the top 5 most exciting and innovative creative technology builds from the month, that are transforming marketing strategies worldwide. In this August 2025 edition, hosts Rushali and Sneha walk us through five standout projects developed for leading global brands […]

In the world of modern marketing, engaging audiences with fun, interactive content is crucial. Newsfeed SmartApps, a flagship product of AliveNow, offers brands an exciting opportunity to capture attention through branded hyper casual games that are easily accessible, highly engaging, and versatile. This innovative approach lets brands deploy lightweight, web-based games across social media, in-app […]

Embracing the vibrant spirit of Puthandhu—the Tamil New Year—AliveNow developed the captivating Kani Match Challenge, a web-based hyper casual game rooted in the rich cultural traditions of Tamil Nadu. Designed as a concentration game featuring beautifully illustrated Kani cards reflecting iconic Puthandhu symbolism, the challenge invites users to test their memory skills within a festive, […]

AliveNow’s creative AR studio delivers a striking Snapchat AR experience for cricket enthusiasts, immersing fans in a meticulously crafted 3D virtual locker room. Players choose batting or bowling and embark on a treasure hunt to spot hidden cricket gear over two exciting levels. This action-packed, highly interactive experience captures the thrill of cricket and provides […]

Cadbury Miniatures and Mondelez brought Ramadan magic to homes with an innovative AI-powered web experience developed by AliveNow. Users simply selected a space in their home, captured a photo, and uploaded it into the platform where AI overlaid beautiful Ramadan-themed decorations. The interactive experience generated a personalized, branded poster that users could download or share, […]

Western Australia offers a rich tapestry of educational opportunities, career prospects, stunning landscapes, and vibrant tourism. To inspire exploration and connection, AliveNow developed a captivating immersive AR filter experience that gives users a virtual peek into the state’s most treasured highlights. Innovative AR experience are accessible across popular AR-enabled platforms including Snapchat, TikTok, and web-based […]

As the intrigue of Friday the 13th approached, MTV and JioCinema delivered an unprecedented interactive experience with MTV Dark Scroll – Muqabla Anjaan Se, India’s first paranormal reality show. AliveNow brought the haunting atmosphere alive by creating a web-based hyper casual game embedded seamlessly into the JioCinema app, giving fans an engaging, spine-chilling way to […]

During Southeast Asia’s biggest online shopping event, Samsung’s LazMall Super Brand Day, AliveNow amplified the digital excitement with a unique web-based hyper casual game. Shoppers across Singapore, Thailand, Malaysia, Vietnam, Indonesia, and the Philippines were invited to try their “super scroll” skills—scrolling through a massive image of Samsung flagship products to reveal hidden deals and […]

Ramadan is a unique time for brands to connect deeply with consumers through culturally relevant and engaging digital experiences. In an era where social video content dominates, TikTok’s immersive AR branded effects offer FMCG brands an exciting way to celebrate this festive season with their audiences globally. AliveNow, a global creative tech studio, partners with […]