Unique Facebook Messenger Chatbot for India’s Independence Day: Create personalized videos and banners, discover India’s 70yr history.

As alivenow continues to strengthen it’s facebook messenger chatbot and AI portfolio, they launched an amazing messenger bot for India’s upcoming Independence Day this August 15th! alivenow is quickly becoming the go to chatbot agency for India and the Middle East with impressive facebook messenger chatbots launched for brands like Mercedes Benz, Pepsi, HSBC, Emirates NBD and most recently for Sony Pictures and Columbia Productions, The Dark Tower movie.

The India Independence Day chatbot was built to get more and more Indian’s to share personalized Independence day wishes and thousands have already used this bot! Click here to begin conversing with the chatbot: https://m.me/IndiaIndependenceDayChatbot

Users could instantly generate a beautiful personalized video wishing their friends and family a happy Independence Day. The video has their name and profile picture included seamlessly. This video could be shared on Facebook, twitter and WhatsApp! This was just one unique feature of the many interesting things users could do with the bot. With a choice of 5 custom Independence Day banner options, a user could instantly create a personalized banner as well. If a user picked Audio Wishes, they could record their wish and the bot would reply with the same audio but add patriotic background music!

The chatbot also gives users an amazing insight into India’s glorious 70 year history. They can discover interesting historic facts about sports, entertainment or business in the bot. The Independence day quiz gives the user a chance to test their knowledge about India and they get a score at the end which they can share and challenge their friends.

Do try the India Independence Day chatbot and don’t forget to rate the bot in the bot itself! Visit – http://www.alivenow.in/ChatBots.php to discover different bots we’ve built for various brands and sectors!

Digital Marketing News: Innovative Content Marketing Strategy for Facebook using Newsfeed SmartApps

Have you checked out this clever little technology called Newsfeed SmartApps? This patent pending product lets brand create facebook posts that are interactive and playable right in the newsfeed! Newsfeed SmartApps literally introduces a new content type or a new genre of content that a digital marketer and a social media strategist has in their content marketing toolbox.

Currently you are limited to posting photos, videos, GIFs and links to external URLs as a facebook post. While these are great content types, there are limitations which newsfeed smartapp technology solves. For example, with this tool you can have interactive games playable right in the newsfeed, or have buzzfeed type quizzes that work directly in the newsfeed.

Here’s a short video of how newsfeed smartapps work.

Brands such as Pepsi, Dettol, BMW, Nike, Mercedes, HSBC and hundreds more have used this technology to amplify post engagement and get more ROI on their content strategy. Global agencies like Ogilvy, JWT, Mindshare, Havas, Cheil, MEC and other’s have worked with newsfeed smartapps to deploy interactive posts for their clients. Here’s a full list of newsfeed smartapps clients and partner agencies.

Check out the use cases section on the newsfeed smartapps website to see various examples of how brands have used this tool.

AliveNow & MEC launch India’s first automobile Messenger chatbot for Mercedes-AMG ’50 Years of Driving Performance’

Drawing from their philosophy of being ‘Driven by Performance,’ Mercedes-Benz became the first ever automobile brand in India to launch a Facebook Messenger chatbot to commemorate ’50 years of AMG’. AMG has had a history of many firsts and they took this one step further with the ’50 years of AMG’ Chatbot. Built by award winning digital agency, alivenow in collaboration with media agency MEC, the chatbot was launched earlier this week with hundreds of users already interacting with it.

The chatbot unlocks the AMG journey of ’50 years’ through a dynamic narrative, which gives fans a chance to test their AMG knowledge with a quiz and gets them to travel through time by throwing facts from different years. Known for its ‘One man, One engine’ philosophy the AMG chatbot creates a custom video for each fan with their name in it, drawing parallels between their pursuit of excellence and that of AMG’s. Mercedes-Benz and AMG enthusiasts can interact with the bot here – https://m.me/50YearsOfAMGChatbot

Speaking about the ’50 years of AMG’ chatbot, Mr. Amit Thete, General Manager for Marketing and CRM at Mercedes-Benz India said, “For AMG, we are always looking to bring out new innovations. With this AMG chatbot, we can say that we were able to translate the brand philosophy digitally while creating an interesting experience for our AMG fans across India. We invite all our fans out there to join us in celebrating ’50 years of driving performance’.”

Head of Business at alivenow, Mohammad Faiyaz Ali shared, “It was exciting to team up with Mercedes-Benz and MEC for this innovative messenger bot! It is not every day that you work on packing ’50 years’ of achievements and heritage into one single activation, and we had no doubt that Messenger would be the ideal platform for this execution. With help and insights from Mercedes-Benz and MEC, we were able to create an experience that AMG buffs would cherish.”

Mukti Kumaran, GM West, MEC India added, “This is an important event for us, and we were very focused on bringing out the AMG heritage to our fans with one tool which would engage with them, educate them and reward them for their loyalty. The idea was to show AMG fans that they’re special and to draw a parallel between their drive for perfection with ours. And also to give them a virtual walk through of ’50 years’, and I think we’ve been able to do that.”

Alivenow has been one of the few digital agencies in India creating unique chatbot experiences for brands. In the last few months they’ve launched innovative chatbots for Pepsi, Emirates NBD and others. With more users on messaging apps than on social networking sites, bots are picking up traction. In F8, Facebook announced some innovative upgrades to the messenger platform like chat extensions, rich gameplay, smart replies and more. Users can visit the Mercedes-Benz India facebook page, or click on this link to interact with the AMG chatbot – m.me/50YearsOfAMGChatbot

Dubai’s largest bank, Emirates NBD, works with Bengaluru based alivenow for Facebook Savings Chatbot

Emirates NBD, one of the largest banking groups in the Middle East, has launched anengagingFacebook messenger chatbot to educate users about how savings from Emirates NBD can be rewarding. Users can interact with the bi-lingual chatbot in English or Arabic after getting started. The chatbot journey talks about how savings with Emirates NBD can win youthe Bentley Mulsanne as a grand prize or exclusive Omega Globemaster and Seamaster watches every month.

The Facebook messenger chatbot was conceptualized and developed by award winning digital agency, alivenow. Short, crisp, and immersive, the chatbot has cool features like audio, link-outs, questions, etc. This unique digital activation makes Emirates NBD is the first bank in the Middle East to launch a chatbot exclusively for a campaign.The campaign chatbot will be active till the end of March but has already received an incredible response.

Vikram Krishna, EVP, Group Marketing and Customer Experience at Emirates NBD shared,“To revolutionize the way business interact with customers, we introduced Emirates NBD Savings Chatbot to source leads by selling our products and services on Facebook Messenger offering an additional and quick channel to become an Emirates NBD customer. This Virtual Assistant on Facebook using natural or conversational English, offers a quicker, simpler, intuitive and personalized customer experience.”

alivenow which is known for its patent pending product Newsfeed SmartApps and other innovative technologies like Live Video Apps, has built a robust team to develop and deploy messenger chatbots. They’re working with leading retail, automobile and fashion brands who will soon be launching unique Facebook messenger chatbots to connect with their audience.

Talking about this campaign and generally about Chatbots, Adhvith Dhuddu, CEO of alivenow,shared, “Messenger chatbots are going to be huge. We strongly believe in this product and were thrilled to work with Emirates NBD to build a bot that effectively and creatively communicates to users about the benefits of saving with Emirates NBD. Not many brands are thinking of using bots for short campaigns, but we think it’s very effective to deploy messenger chatbots for weekly or monthly campaigns in a mobile-first world where the user controls the conversation and see what they choose to.”

Users can visit http://m.me/EmiratesNBDSavingsChatBot to interact with the chatbot on their mobiles, desktops, or tablets. Or open their messenger app and search for the “Emirates NBD Savings Chatbot.”

Arvind Lifestyle’s UNLIMITED is India’s first fashion brand to unveil a new collection on Facebook Live!

Arvind Lifestyle’s brand UNLIMITED became the first fashion brand in India to unveil a new collection on Facebook Live which was powered by fan engagement. Digital marketing agency alivenow helped conceptualize and launch this unique FB Live video app engagement.

 
To unveil the new collection, fans were urged to like and react to the Live video and at a target of every 50 or 100 likes on the video 3 new looks from the new collection were automatically revealed! There was a real time counter showing how many likes the video received. Fan’s who liked the video could also see their names appear on screen, which made it truly a audience powered fan driven digital activation.
 
Commenting on this campaign, Jahnavi Duvvuri, Senior Account Manager at alivenow shared, “Facebook Live is picking up and audiences are tuning into FB Live from their smartphones and desktops. We wanted to take Facebook Live engagement to a new level so we built a FB Live Video app which has real time counters and acknowledges fan participation. UNLIMITED’s new collection reveal was the right opportunity for them to use this technology and the response has been incredible!”
 
You can tune into the UNLIMITED’s Facebook page – https://www.fb.com/UnlimitedStores to watch the live video from 4.30pm onwards on 20th January, or visit the video’s section if the live session is over.