Viacom18’s COLORS has partnered with creative tech agency AliveNow to launch an immersive Instagram Augmented Reality Experience for the new season of its reality show Bigg Boss. The Instagram AR filter allows fans to explore the Bigg Boss House that inhabits the season’s contestants at the click of a button. They can simply launch the Filter on Instagram by turning on the selfie or rear camera, they can take a tour of the house and also get a peek into the rooms.
Head of...