The Internet turns 40 today!

I remember when I first saw it. My dad called me over to his office, where he had a x86 PC with a 1200 bit/s modem, which I’d mostly used for games (I was 15 at the time) and connecting to various BBS‘. He said: there’s this new thing, they call it the Internet. I think it’ll be really important.

What can you do with it, I asked? You can see what’s on other computers, far away, he said. You can do it via Gopher, or FTP, or Cello (the...

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How to measure Social Media ROI

In another great piece at Mashable.com, Christina Warren talks about various mechanisms to measure ROI in social media. In a startling statistic, she says that almost 84% of social media programs don’t measure return on investment (ROI).

She says, “Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI...

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How Social Media is Changing Relationships: Economic Times Article

A comprehensive article by Mr. D. ShivaKumar (MD, Nokia India) discusses how social media has transformed the branding space in India. Reading this article convinces you that your brand’s message is not controlled fully by you any more, as thousands of tweets, Facebook shares and YouTube video views, etc shape how a brand is perceived. Mr. ShivaKumar also underscores two important points about how social media is changing the source of trust and how social media is changed the way news is reported. Recently, we shared another piece on the...

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Google Social Search goes live!

Last week launched the social revolution for search. Microsoft’s Bing fired the first shot by announcing search deals with Twitter and Facebook and, at the Web 2.0 Summit,launching its Twitter integration. Google fired back almost immediately though, completing its own deal with Twitter and, perhaps more importantly, announcing a new feature: Social Search.

Social search, demoed at the Web 2.0 Summit by Google’s VP of Search Marissa Mayer, combines results from your friend’s blogs, Flickr, Twitter, FriendFeed, and a wide variety of other social media sites (so long as your...

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Twitter Airtel deal adds 110 million potential users in India!

As of today, 110 million new people can tweet via SMS, all from the second-most populous nation in the world. Twitter, in an extensive announcement detailing its vision for making a global impact, announced that it had secured an SMS deal with India’s largest mobile operator, Bharti Airtel. Its customers can now send their 140 character updates via texting. While texting an update will still cost Indian customers, receiving SMS updates from Twitter will be completely free.

Click here to read the full article at Mashable

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What’s the difference between a Facebook Page and a Facebook Group

For many new Facebookers, thats a great question, but more importantly marketing and branding executives at large companies need to know the vital differences between a Facebook Page and a Facebook Group. In the link given below, Howard Greenstein’s article about Facebook Groups and Facebook Pages explores all various similarities and differences.

One primary difference that is very important for companies to know is this: A Facebook page can ONLY be created and maintained by the company/organization or by anyone else who has been fully authorized by the company/organization. Unofficial...

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