INFOGRAPHIC: Facebook Facts and Figures 2012!

Here are the latest facts and figures on the worlds largest Social Networking site “Facebook”. With 845 million monthly active users Facebook has the largest base on social networking sites, but we have been only users so far, do we really know what it all boils down to? Here is a  wonderful infographic on what does matter for the marketers and also for the users on Facebook.





Sweden Twitter Initiative Goes Haywire!

How would you react, if you’ve been asked to be the voice of your country on Twitter?? Sounds very offbeat, right?? Well the Swedish government, in order to promote tourism, has been involved in what can be called as a very injudicious initiative.

As a part of their strategy to project Sweden as a tourist destination, the Swedish government has been handing over the @sweden Twitter account to a different citizen every week.

But the CEO of VisitSweden, Thomas Brühl thinks otherwise. As told to Mashable, “No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world.” But, certainly, this hasn’t gone right for them. 

To read all the controversial Tweets by the Swedish resident handling the @sweden account, click here 

What are your thoughts?? Share them in the comments

INFOGRAPHIC: Do you know why your Employers are using Social Media?

If you are wondering why your Employer is using various platforms, then this infographic can help you to understand. 53% employers have a policy on the use of social media, whereas 42% employers say “No” to use of social media in the work place.

Find out Why Employers Like Social Media on the Infographic below.



Source: Mashable

VIDEO: UniverCell Mahesh Babu Campaign – Social Media Case Study

UniverCell, a leading mobile phone retailer wanted to leverage Facebook for their famed Mahesh Guarantee campaign. Their aim was to target audiences only in AP (Andhra Pradesh) and also receive entries for this campaign via Facebook. This is how we executed the campaign online.

Don’t forget to watch other case study videos – Aditi Technologies | Prestige Smart Kitchen


Little Larry Bird From Twitter Dawns A New Look!

Everybody’s favorite Larry bird from Twitter, named after basketball legend Larry Bird has gone through a cosmetic change. The micro blogging giant has unveiled a new logo of Twitter with some strategic changes in it. Counting on its hopes of generating $1 billion sales in 2014, the Twitter bird has been fitted accordingly, looking skyward. Also, to give a more smarter and professional appeal, the Twitter bird now gets a professional haircut.
Read the complete article on iMediaConnection