Boosting Beauty Sales: Mikyajy’s Virtual Lipstick Try-On with Snapchat AR Lens

Transforming Beauty Shopping with Augmented Reality

As beauty shoppers evolve, so do the experiences they seek from brands. Mikyajy, a leading cosmetics brand, partnered with AliveNow to deliver a Snapchat AR Lens that changed the way customers discover and shop for lipsticks. By leveraging virtual try-on technology, users could seamlessly explore a range of lipstick shades, see how each color looked on them, and instantly visit the Mikyajy website for purchase – all from the comfort of their Snapchat application.

This AR campaign captured the growing demand for try before you buy solutions, empowering users to experience beauty products in a dynamic, interactive way—boosting both purchase intent and brand satisfaction.

Watch the Experience in Action

AR Try-On: Elevating Customer Confidence and Purchase Intent

Beauty try-ons are no longer confined to retail counters. With Mikyajy’s AR lipstick lens:

Users tried multiple shades instantly, visualizing their perfect look before committing.
Virtual try-on reduces barriers to purchase, allowing customers to confidently select products that suit their unique style—regardless of their location.
This powerful strategy satisfies user curiosity and reduces returns, as shoppers get an accurate feel for color and finish in advance.

Such AR-powered shopping experiences have become essential tools for brands aiming to win over new customers and drive conversions in the digital-first era.

Beyond Instagram: Multi-Platform Reach for Beauty Brands

While Instagram AR filters are now unavailable, Mikyajy’s strategy seamlessly adapts to other high-impact platforms:

Snapchat and TikTok: These channels support robust AR capabilities, perfect for virtual beauty try-ons and interactive promotions.
WebAR: Browser-based AR enables reach on Instagram, Facebook, and across the wider web—ensuring all users can experience Mikyajy’s lens, wherever they are.
This flexibility helps beauty brands cater to digital audiences and maximize campaign ROI.

Organic Social Reach and UGC Power

Encouraging users to share their AR try-on experiences on social media with branded hashtags expands both organic reach and brand presence. User-generated content showcases real customer transformations, driving authentic engagement and trust – key drivers in the beauty industry.

The Future of Beauty Marketing: Virtual Try-On Everywhere

Mikyajy’s Snapchat AR lens demonstrates the immense potential of augmented reality in transforming beauty marketing. With virtual try-ons:

Shoppers make more confident purchases.
Brands gain deeper, data-driven insights into customer preferences.
Social sharing amplifies visibility and positions the brand at the forefront of beauty innovation.

Discover More Creative Tech Campaigns

Ready to deploy your own AR-powered shopping experience or beauty marketing innovation? Explore client success stories and creative solutions at www.alivenow.in.