Harnessing the Sky to Celebrate UAE National Day with Fireworks through a Snap AR Lens
UAE National Day is always a time of joy, pride, and spectacular celebrations across the Emirates. This year, AliveNow added a magical layer to the festivities — an innovative Snapchat AR Lens that let people experience dazzling fireworks in the sky, wherever they were. In this creative tech experience, users simply opened Snapchat, pointed their […]
UAE National Day is always a time of joy, pride, and spectacular celebrations across the Emirates. This year, AliveNow added a magical layer to the festivities — an innovative Snapchat AR Lens that let people experience dazzling fireworks in the sky, wherever they were.
In this creative tech experience, users simply opened Snapchat, pointed their camera to the sky, and were treated to a mesmerizing display of virtual fireworks bursting across their real-world skyline — merging national pride with cutting-edge augmented reality.
A Fusion of Technology and Celebration
The magic behind this campaign was powered by sky detection and sky tracking, advanced AR technologies that allowed the experience to seamlessly map digital fireworks onto the real sky. Whether users were outdoors at a park, on a rooftop, or simply pointing their phone out a window, the fireworks appeared perfectly placed in their natural surroundings.
This experience showcased how augmented reality can enhance national celebrations, helping brands and organizations connect emotionally with audiences by blending technology with cultural storytelling.