Supercharge Brand Stories: Meta’s Fuel For India Custom Instagram GIF Stickers

Expanding Event Engagement with Custom GIFs

For Fuel For India 2021 Meta’s flagship keynote event – Meta collaborated with AliveNow to launch a unique set of custom Instagram GIF stickers. This sticker pack empowered users and event attendees to level up their social sharing: as moments from the virtual event were posted to Instagram Stories, fans could search for “ffi2021” and “fuelforindia” to instantly add vibrant, branded GIFs to their content.

The result? Every story, recap, or behind-the-scenes share became both a personal and a branded celebration—expanding the digital presence of Meta’s annual gathering far beyond the virtual stage.

Watch the Campaign in Action

Custom Stickers: Bringing Energy to Events and Stories

Custom GIF stickers do more than decorate a post—they bring together brand identity, event spirit, and audience creativity:

Spruce up your event stories: Partners and participants easily showcased their support during Fuel For India 2021 by adding the official stickers to their event posts and expo-booth Stories.
Seamless searching: With dedicated keywords, users could quickly find and use Meta’s branded stickers, ensuring consistent recognition across Instagram.
Visual consistency: Each GIF was designed to capture the essence of the Fuel For India event and Facebook’s branding, delivering visual appeal and helping unify shared content under one engaging banner.

The Power of Searchable Branded Stickers

Launching a set of searchable, custom-designed GIFs for your event or brand activation adds a unique, interactive layer to your social presence:

Branded storytelling: Every sticker incorporates key visual elements of your event, subtly reinforcing your brand in every user post.
Community participation: Encourage your audience to decorate and personalize their stories for more organic, authentic engagement.
Extended reach: As followers discover and share stickers, your event theme lives on in the Instagram ecosystem long after the live moments have ended.

For marketers and event managers, this approach not only supports real-time engagement, but also generates a lasting library of UGC rooted in your event’s branding.

Final Takeaway: Fueling Digital Events with Creative Tech

Meta’s Fuel For India 2021 campaign shows how the right creative tech can lift virtual events and exhibitions to new heights. Branded Instagram GIF stickers are a lightweight, shareable asset that turns every attendee’s story into a celebration of your brand, no matter where they join from.